FDA orders Sanofi to stop dengue ads

The Philippine Food and Drug Administration said it issued a summons with cease and desist order against pharmaceutical giant Sanofi Pasteur Inc. for airing television and radio advertisements of dengue vaccine Dengvaxia.  

FDA said the airing of the advertisement was in violation of Administrative Order No. 65 s. 1989, prohibiting advertisement in any form of prescription or ethical drug.

FDA’s Center for Drug Regulation and Research monitored the airing of the advertising materials on dengue vaccination. It also reported the unauthorized promotion of dengue vaccine in the malls. 

FDA said it issued the summons on Dec. 13 and directed Sanofi to cease and desist from disseminating advertisements for Dengvaxia in any form of mass or social media. 

Sanofi was also directed to stop activities promoting and marketing the vaccine.  FDA said as of Dec. 15,  the company failed to comply with FDA’s directive to take down the said advertisements. 

“Since Sanofi has not complied, we have issued summons directing them to cease and desist from airing the advertisements and show cause why they should not be penalized for violating the law,” FDA director general Nela Charade Puno said. 

Puno said to ensure immediate compliance, “the FDA already sent letters to TV and radio stations directing them not to air the said unauthorized ads.” 

Puno also said FDA would monitor compliance by Sanofi and the stations.  

“We are looking forward to their cooperation in our mandate to ensure that the public is provided only with the correct information on the food, drugs, cosmetics and health devices that they use,” Puno said.

Topics: Philippine Food and Drug Administration , FDA , Sanofi Pasteur Inc. , dengue vaccine Dengvaxia , dengue ads
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