US software company Amdocs on Friday launched in the Philippines a new product that aims to change the way telecom companies serve their customers.
Raghuvir Ramanadhan, sales director of Amdocs for Asia-Pacific, said the new product called Amdocs Service Design and Create aimed to help telecom companies deliver new products and services faster, in response to the demands of their customers.
Ramanadhan, a Singaporean national, said Amdocs Service Design and Create is a new network functions virtualization/software-defined networking solution that allows service providers to achieve service agility and meet the expectations of today’s customers, influenced by the pace of over-the-top providers’ service innovation.
OTT players are Internet companies that also provide communication services. They include the likes of Viber, Google and Facebook.
“Amdocs Service Design and Create enables the design, test and launch of new virtual and hybrid services in weeks rather than months,” Ramanadhan said in a news briefing at Romulo’s Cafe in Makati City.
Amdocs Service Design and Create overcomes the manual, time-consuming and resource-intensive service development process which is a barrier to service innovation, he said.
Ramanadhan said the new solution also shortens the service development lifecycle and reduces engineering and IT costs. It does this by automating the complete service development process, spanning service modeling, test and de-bugging, packaging and distribution, with an intuitive drag-and-drop interface and modular, reusable components.
In the Philippines, network experience remains a key factor in retaining mobile consumers, according to “The Amdocs Customer Experience Spotlight 2015” report, an independent research study conducted by IE Market Research on behalf of Amdocs, which highlights the importance of providing a superior customer experience in order to retain as well as attract new customers.
The Amdocs Consumer Experience Spotlight 2015 found that 27 percent of Filipino respondents, a figure higher than the global percentage, are more likely to consider switching to OTT players, if they offer connectivity.
Ramanadhan said telecom companies are undergoing a significant transformation. He predicted that by the next decade, the physical infrastructure of telecom companies will disappear.
“Eventually, everything will be in the cloud. Physical network is being virtualized and put into the cloud,” he said.
Cloud, often used as a metaphor for the Internet, has been changing the way businesses are conducted, including the telecommunication industry.
Roderick T. dela Cruz
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