Craving a taste of Filipino-Chinese tradition? Look no further than Eng Bee Tin’s flagship store on Ongpin Street. Established in 1912, the bakery has become a cultural landmark, famed for its innovative take on classic delicacies.
Eng Bee Tin began as a modest stall founded by Chua Chiu Hong. It quickly gained a reputation for its delicious hopia, tikoy and glutinous rice balls. By the 1970s, the bakery faced stiff competition. Under the leadership of Gerry Chua, the business embarked on a path of reinvention.
Chua took charge of the family business at just 21 years old. Inspired by the popularity of ube (purple yam), Chua introduced a novel creation—ube hopia. This unique product, along with strategic marketing, propelled Eng Bee Tin back into the spotlight, both locally and internationally.
It also expanded its product line to include frozen goods, Filipino treats, processed seafood, breads, and cakes, all bearing the hallmark Eng Bee Tin quality.
Eng Bee Tin’s offerings extend far beyond hopia.
Eng Bee Tin’s commitment to innovation ensures its continued relevance. They offer convenient online ordering platforms and reward loyal customers with the Eng Bee Tin Ube Card.
For over a century, Eng Bee Tin has been a pillar in the Filipino culinary scene. Their dedication to quality and exploration guarantees a delightful experience for generations to come.