AllDay Marts Inc., the grocery chain of the Villar family that is going public, plans to launch in-house brands and offer more imported items to boost sales.
AllDay said during the retail investors briefing it plans to launch its own private brands over the next 12 months. It said the initial set of in-house brands would include non-perishable and non-brand sensitive items like tissue paper and alcohol.
It said that as part of its strategy to target the middle to upper middle-income groups, it would also introduce more imported brands in its stores.
AllDay said the gross profit margin for imported items would be 30 percent higher compared to local brands while the gross profit margin for private label brands would be 30 percent higher relative to other brands. Sales of in-house brands could potentially account for 10 percent of total sales, it said.
AllDay said sales contribution from e-commerce platform also increased from 4.68 percent in the second quarter to 5.03 percent in the third quarter.
