Magna Prime Chemical Technologies, Inc., the company behind Buildrite Construction Chemicals, Max Bond Adhesive Solutions, and Sinclair Paints, marked its 20th anniversary with the opening of its new headquarters in Santa Maria, Bulacan.
The three-hectare lot now houses all its offices, factories, and warehouse, as well as a research and development laboratory, quality control and assurance center, training center for stakeholders and employees, and a technical laboratory for product development and testing.
According to Magna Prime CEO Derrick Tan, the company adheres to its four core values of hiya, malasakit, tiyaga, and malikhain.
“We have hiya dahil nakakahiya sa tao kung hindi maganda ang produkto o serbisyo mo. We value their trust – therefore we want to provide them the best products and services that can satisfy their needs,” Tan said.
“Hiya” emphasizes mindfulness to customers’ needs and the integrity to provide only top-quality products and services, while “malasakit” is manifested by its people who, regardless of their position in the company, exhibit a sense of responsibility for the growth of the organization.
Meanwhile, “tiyaga” is the company’s unyielding passion and efforts to educate people, and the value of their perseverance to revolutionize the construction standards in the country. “Malikhain” is the value of constantly finding innovative solutions.
“We’ve trained and educated our people about innovations and standards in construction products and methodologies. Now, they are passing down their knowledge to the public through the establishment of our Technical Hubs and online campaigns, so it’s a continuous flow of sharing the knowledge and innovation for the next generations,” Tan said.
“Our innovative mindset, entrepreneurial spirit, and ingenuity to cope and improve has allowed us to thrive throughout these years. Even at the height of the pandemic, we are able to adjust our strategies so we continue our operations and create new products based on the current needs of the people. This includes shifting to the digital space, which enabled us to achieve record-breaking sales,” Tan said.
Magna Prime’s contributions in innovating the local construction chemical industry did not end with creating multi-awarded products like the flagship SmartBond Tile Adhesive, as well as other admixtures, waterproofing, tiling, adhesive, and sealant products that all meet European quality standards.
It pioneered in utilizing digital services for construction consultation needs with the launch of the “Magtanong Para Sigurado'' campaign on Facebook and YouTube last year. Through original digital content—tutorial videos and infographics discussing construction solutions and harnessing the benefits of technology to solve construction problems—Magna Prime has helped reach and educate more people.
“By growing our online presence, we can tap more engineers, architects, contractors, and home builders, and update them with new methodologies and techniques, as well as the innovative, economical, durable, and sustainable products they can use for a more effective and convenient construction,” Tan said.
Since 2012, Magna Prime has been laying the foundations of its Buildrite Academy by holding teaching seminars with the goal of creating learning modules or courses for schools to emphasize the importance of construction chemicals in nation-building.
Magna Prime also aims to work with the government to establish a Philippine Standard for methodologies and product development of construction chemicals, make it more fit for specific project requirements, current condition of the local industry, and the tropical climate of the country.
Tan led the simple celebration of the opening of the new headquarters with a time capsule ceremony that symbolizes the company’s commitment to raise the Filipino construction chemical industry to new heights.
The two time capsules, intended to be opened 50 years and 100 years later, respectively, would remind future generations of the company’s core principles.