Using social media as a powerful tool, GMA Public Affairs launches “#JabWellDone,” an online advocacy campaign that encourages more Filipinos to get vaccinated against the coronavirus and helps curb its spread through informed choices.
Unveiled this April, the campaign is a two-pronged communication initiative that seeks to address the public’s hesitancy in getting inoculated against the coronavirus. First, it provides answers to frequently asked questions about the COVID-19 vaccines. Second, it features the narratives of Filipinos all over the world who have already received the vaccine—especially the seniors, medical frontliners, and persons with co-morbidities—as a way of allaying the doubts of Filipinos still reluctant to receive the vaccine by sharing real stories they can resonate with.
With over 1.5 million COVID-19 vaccines administered as of April 20, based on the Department of Health’s report, the Philippines aims to achieve herd immunity against the virus that caused the pandemic. Yet aside from the limited doses available in the country, the end of the pandemic remains elusive due to Filipinos' plummeting vaccine confidence. Amid the rise of COVID-19 cases in the Philippines, six out of 10 Filipinos are still hesitant to get vaccinated, a recent survey from Pulse Asia revealed.
"#JabWellDone" has since earned praises and positive feedback from netizens. During the first week of the campaign, GMA Public Affairs’ social media initiative organically reached over eight million users on Facebook alone. The team behind the campaign also received hundreds of testimonials from Filipinos around the world who shared their experience before, during, and after getting the vaccine using the official hashtag "#JabWellDone."
On the home front, various GMA News and Public Affairs personalities eagerly showed their support to the campaign by sharing their own #JabWellDone experience on their personal social media accounts. Some of them were Born To Be Wild host Doc Ferds Recio and reporters Saleema Refran and Tina Panganiban-Perez.
