By Magic Bautista
Challenging, eventful, relentless, uncertain – all words that can define the year that was 2020. The obstacles of a global pandemic, incessant natural disasters, and the resulting aftermath served as a powerful eye-opener to the Philippines and the world.
2020 became the year of strife and struggle, of surviving situations that nobody was truly prepared for, and of changes that affected millions, if not billions of lives. It became the year of missing: missing life events and loved ones, missing freedom and the luxury of moving without restrictions, and missing the small things that make our lives bright and colorful.
With all the challenges the country and the world has faced, Metro Pacific Investments Corporation (MPIC) is determined to make 2021 all about bringing color back to the lives that were dulled and darkened by the year that passed. Even throughout the imposed quarantines, MPIC has made it a goal to continuously shine as a beacon of light amid the darkness by keeping the lights on, the clean water running, the roads open, and the hospitals world-class.
Bringing Color Back to 2021
As a sentiment to the prospect of a better, brighter future ahead, MPIC recently released its Color Your World 2021 Calendar, the first coloringbook-style corporate calendar depicting its core businessesin black-and-white images coupled with inspiring quotations.
“The MPIC calendar which comes with a set of Colleen colored pencils, was conceptualized to help us reflect and meditate on how the past year has affected the world and how we can bring color back to 2021,” said Melody del Rosario, Vice-President for Public Relations and Corporate Communications. “The graphics illustrate how ourcore businesses are intertwined with our daily cycle of life. It likewise depicts motivational quotes from successful businessmen, philosophers, artist and novelist in order to let you see life from another, wider perspective,” added Del Rosario.
For the Planet and the People
The calendar is MPIC’s immediate follow-up to its commitment to two sustainability alliances: the United Nations Global Compacwt (UNGC) and the Sustainable Accounting Board Alliance (SASB), geared towards perpetuating the global standards of monitoring the sustainability initiatives of corporations.
Through Color Your World, MPIC addresses two pillars of sustainability: environmental and social, informally referred to as planet and people. It is intended to be an interactive past time that not only yields a useful and beautiful product, but also creates benefits for the individuals’ who participate in the coloring experience. It puts value to their time, their creative vision, and their intention for the year 2021.
Each month features an image dedicated to a core business and a corresponding sentiment that becomes the inspirational boost needed to make each day count. Both internally with its employees in the mother company and subsidiaries, and externally with its stakeholders, MPIC invites all to color in each page and share their colorful months with the company. It becomes an homage to the Filipino spirit of bayanihan – of bringing back color to the lives of Filipinos most affected by 2020.
Color Your World enjoins all to move forward with gratitude and give 2021 a fresh coat of life.All that’s left is to color in the rest of the year.
