A consortium led by the Filinvest Group won a 25-year lease contract with the Bases Conversion and Development Authority and John Hay Management Corp. over a 5,700-square-meter property in Camp John Hay in Baguio City.
The consortium led by Filinvest Hospitality Corp. will build a hotel with over 200 rooms within the lease area. The project will strengthen the group’s hospitality presence in Northern Luzon.
BCDA president and chief executive Vince Dizon, JHMC president and chief executive Allan Garcia and FHC senior vice president Francis Gotianun signed the lease agreement on Tuesday.
The planned hotel will be the first dual brand property under the Grafik and Quest brands and will be managed by Chroma Hospitality Inc.
“We thank BCDA and JHMC for trusting Filinvest. Being the center of the Cordillera Region, Baguio City has always been one of the company’s top priorities. This unique opportunity will allow us to develop a full-service hotel in CJH, one of the most prime locations in Baguio. It offers the whole package— exclusivity, nature and panoramic views in the heart of Baguio,” Gotianun said.
“This year may be challenging, but we continue to look ahead and see a bright future. The hotel will be ready to welcome guests in three to four years in line with the full recovery of the tourism sector. As early as now, since the loosening of the lockdown and implementation of more efficient health and safety protocols, we are beginning to see signs of that recovery,” said Gotianun.
Gotianun said Baguio was expected to remain a top tourist and business destination because of its unique climate, culture, tourist attractions and accessibility.
Travel time to Bagio was reduced with the completion of the Tarlac-Pangasinan Expressway and will be further reduced once other infrastructure projects are completed.
“FHC commits to support the recovery and growth of tourism in Baguio through its investment in world- class hospitality developments. We look forward to being part of the Baguio community and becoming its hotel of choice,” Gotianun said.
FHC is the wholly-owned hospitality unit of Filinvest Development Corp. It operates a portfolio of 1,770 keys which cater to various segments of the hospitality sector through the Crimson and Quest brands. It also has a robust pipeline of future hotel developments across the Philippines.