For veteran broadcast journalist Luchi Cruz-Valdez, now that we are living in a different time because of the pandemic, television newscasts should only provide essential and critical information. Thus, as TV5 strengthens its commitment to upholding the highest standard for broadcast news reporting as it launches Frontline Pilipinas, the newest primetime evening newscast covering the most relevant headlines locally and around the globe.
The renowned journalist, admired for her exemplary display of drawing out stories and connecting with her subjects, will be leading one-on-one interviews with key people behind the country’s biggest headlines. Throughout her career, Luchi has received legacy recognitions such as the PMPC Excellence in Broadcasting Lifetime Achievement Award, KBP Golden Dove’s Broadcaster of the Year, and Best Female Newscaster.
“We believe that news must be filtered in a way that only the most essential data and information are given to the public. Balita at impormasyon na, that’s our battle cry. Dapat essential information lang and ibibigay natin. Boses ng may alam at may pakiaalam is our second battlecry. We wanted to share the opinion of the expert and the sentiments of ordinary citizens,” Cruz-Valdez said of the rallying motto of the newscast that premieres tonight at 6:30.
“Our third battlecry…kasangga sa pagbalita at serbisyo publiko. We are the frontliners, with the segment hosts, in delivering the news,” she added.
The multi-awarded host is joined by Raffy Tulfo, Cheryl Cosim, Ed Lingao and Lourd de Veyra.
The show promises to uphold the highest standards of delivering timely and relevant news while providing context to the most important issues that impact the lives of Filipinos today. It’ll dissect breaking headlines in ways that the public can easily digest and better appreciate. The program opens with a main headline and will be supported by stories under the same cluster. Anchors will provide annotations, key visuals, reports, and analysis to make the information more inclusive and understandable to the viewers.
Frontline Pilipinas airs from Monday to Friday from 6:30 to 7:30 p.m. on TV5. Viewers can also catch it weeknights at 8:00 o.m. on One PH Channel 1 available on Cignal TV.