As part of their digitization efforts, Pilmico Foods Corp. (Pilmico), one of the country’s top feeds and flour producers, teamed up with Shopee to make their products more accessible to the market.
The community quarantine measures implemented amid the COVID-19 pandemic resulted in a shift in people’s buying habits. As going out became less of an option, more people turned to online platforms for all their needs, ranging from groceries and personal items to pet food and poultry necessities.
“We started this partnership with Shopee in May 2020, because we saw their platform’s potential in expanding the current reach of our products,” said Joeben Gamatero, II, Pilmico vice president for branding and marketing.
“With Shopee’s strong consumer base and engaging promotions like the 9.9 Super Shopping Day Sale, we see how this partnership will make top-quality products more accessible for them. As households continue to adjust to the new normal, we want to be there — bringing quality products that are conveniently available to our consumers,” he said.
Pilmico is one of the hundreds of merchants that joined Shopee’s 9.9 Super Shopping Day, a platform-wide event featuring promos, discounts, and other offers across many product categories. The Aboitiz-owned food and agribusiness unit offers its Salto Gamefowl feeds, Maxime dog food, and animal health products available for deliveries nationwide.
Maxime dog food and Salto Gamefowl feeds, together with Pilmico’s animal health products, were included in Shopee’s 9.9 Super Shopping Day sale.
Shopee Philippines is one of the top online shopping markets in Southeast Asia. As a brand, it has dominated the mobile app-based shopping market with over 200 million app downloads, with almost equal amount of active users, as of press time.
Martin Yu, associate director at Shopee Philippines, said: “The 9.9 Super Shopping Day reflects our ongoing commitment to support businesses by offering a platform to increase their online sales amid a challenging retail environment. It’s one of the many reasons why many brands choose Shopee as their preferred e-commerce partner to build a scalable and sustainable business. We are excited to team up with a household name like Pilmico and continue to provide brands with the support of their need to achieve greater success on Shopee.”
The 9.9 Super Shopping Day ran until Sept. 9, 2020. It featured exciting promotions like free shipping with P0 minimum spend, daily flash deals for as low as p9, and bigger discounts when shoppers use ShopeePay.
Consumers also enjoyed huge discounts up to 90 percent off on leading brands, win exciting prizes via in-app games and more..
