“Salamat Shopee” isn't just a soundbite uttered by many of its satisfied customers. It is also a validation of Shopee's continued commitment to growing its brands' and sellers' businesses, accelerate their digitalization efforts, and future-proof their operations.
With the world coming to grips with the coronavirus pandemic, Shopee has employed a supercharged recovery plan of action for sellers and brands by helping them maximize sales growth in the new normal with e-commerce.
To aid this movement, Shopee introduced an array of support initiatives like the P200-million Seller Support Package and the Seller Loan Program with Bill Ease to help SMEs and sellers tide through this period.
The Philippines' leading e-commerce platform ramped up Shopee University classes. It was a program it first introduced in 2017, to share lessons for sellers on growing and boosting their sales on the platform. The class mainly teaches sellers how to run and increase sales in a successful online business, join campaigns, and be a Preferred Seller.
Shopee also launched the Seller Master class, wherein sellers learn tips and tricks on how to use Shopee Live to effectively sell their products.
The government is also a partner of Shopee in many of its endeavors, like being a constant speaker to various Department of Trade and Industry webinars that help to assist MSME's go digital.
Only last July, the DTI, in partnership with Shopee, provided online seminars or webinars to help micro, small, medium enterprises bounce back to business.
Trade and Industry Secretary Ramon Lopez explained that over 500,000 have participated in the webinars conducted to help MSMEs.
Shopee also partnered with the United States Agency for International Development (USAID), National Confederation of Cooperatives (NATCCO) and, Facebook Philippines. The initiative will provide to support women sellers, transforming Filipina entrepreneurs into digital-savvy and active e-commerce practitioners, as they launched a milestone project entitled Connecting Women Entrepreneurs to the Digital Economy.
The project aims to equip and expand Filipina entrepreneurs’ markets through an integrated digital marketing training on online storefronts, implementing digital marketing promotions, and leveraging digital payments to become effective online sellers.
Shopee has also joined forces with Visa as part of the Where You Shop Matters campaign to help support thousands of local small businesses selling on the online platform. Visa and Shopee will be creating campaigns to enable Visa cardholders to enjoy discounts when they shop at these local merchants.
Last April, Shopee introduced its Seller Support Package for sellers and SMEs, to cushion the pandemic’s impact by lowering costs, offering capital support, and boosting sales. Shopee also simplified e-commerce for SMEs and sellers by upgrading its Seller Center, including a new Marketing Center that lets sellers customize store campaigns and product promotions more conveniently.
Local and international brands in the region are likewise turning to Shopee to grow their online businesses, with 70% more new brands opening Official Stores on Shopee Mall in 2020. Shopee has stepped up its efforts to help local and regional brands grow their online presence, highlighted by the launch of Google Ads with Shopee in partnership with Google. It is a first-of-its-kind marketing solution for brands to create, manage seamlessly, and monitor Google ads campaigns for their Official Stores on Shopee Mall.
On September 9, 2020, Shopee holds its 9.9 Super Shopping Day—a significant milestone for sellers and brands, as they will receive increased customer traffic and visibility on Shopee. They can build on this momentum by tapping on exclusive engagement tools such as Shopee Live and Shopee Feed to further attract users and boost sales, creating a springboard for continued growth.
The 9.9 Super Shopping Day kicks off the year-end peak shopping season in Southeast Asia and Taiwan. It is the highlight of Shopee’s efforts to help businesses of all sizes to digitalize, recover, and succeed in the long run with e-commerce.
