Sky-high stilettos, pointed pumps, sparkly slingbacks, and what have you. Jimmy Choo wants to bring to life fantasy shoe designs of fans with its ongoing sketching initiative.
For the CHOO Sketch, Jimmy Choo’s niece and current creative director Sandra Choi will shortlist 10 sketches to be put on the final vote on the brand’s Instagram account.
Five finalists will see their dream shoe brought to life as a capsule of five styles that will be part of a forthcoming collection whose proceeds will be donated to a charity within the Jimmy Choo Foundation.
Here’s how to join:
1. Sketch your shoe design from home, and take a photograph or scan into your computer.
2. Email your sketch to ChooSketch@JimmyChoo.com with your name, location, and the name of your design. Deadline for submission of entries is on May 15.
3. Sandra Choi will select her top 10 designs, which will be posted to Jimmy Choo’s Instagram account.
Winners will be announced on Instagram following completion of the voting process
Each week, Choi will post a new sketch that symbolizes a message of positivity. The first sketch, entitled “Optimism,” drew inspiration from the blossom trees in Choi’s garden during isolation.
“I wanted to share my love of sketching with the Jimmy Choo community in the hope it will provide a moment of escape whilst we are all united by the challenges we are currently facing together,” shared the company’s creative director.
Choi said the initiative aims to provide a relief during these challenging times. “Never more than now have we needed to look to things that help our minds keep calm and stay positive.”
The CHOO Sketch winners will be announced on June 8. Go to www.jimmychoo.com/choosketch for more information.
