As streaming habits shift toward mobile and short-form content, Cinepop is staking its claim as a new destination for vertical series and films in the Philippines.
Cinepop was created to cater to audiences accustomed to quick, mobile-friendly videos, offering content that is around 10 minutes per episode.
“The idea is to provide stories that are short but complete. Viewers today are used to quick content, like TikTok or Instagram reels, so we wanted to create something they can enjoy in one sitting,” said Cinepop founder and director Albert Langitan.
The platform’s content spans four categories, namely “Dirutol,” a sexy comedy; “Secret Confession,” which features sexual confession stories; “Maria’s Diary,” which presents narratives from female perspectives; and pay-per-view releases including Mansanas ni Eba.
Langitan emphasized that more than half of Cinepop’s audience is female, a factor that influences the platform’s storytelling.
“According to our analytics, sometimes up to 72 percent of our viewers are women. That’s why we make sure our stories, even the erotic ones, are told with a perspective that resonates with female audiences,” Langitan explained.
Mansanas ni Eba was chosen to feature Apple Angeles, who has a cumulative following of 16 million across social media platforms. Langitan said leveraging influencers helps the platform reach audiences efficiently while remaining focused on niche storytelling.
Cinepop’s content balances sensuality and storytelling while upholding performer consent and ethical standards.
“It’s erotic, not pornographic. We do not show genitalia, and we avoid exploitation. Before shooting, we ask our performers about their parameters and limitations. If it goes beyond what they’re comfortable with, we don’t do it. There are instances when someone changes their mind, and that’s fine—no hard feelings, they can leave,” the director shared.
“What’s important is that we respect their personhood and allow them to express themselves without judgment. Everyone’s appearance is fine, as long as they’re capable and skilled in front of the camera. We also consider cultural differences; some cultures are more sexually liberated, and we respect that as well,” he continued.
The platform operates on a subscription model of P99.00 per month, with pay-per-view episodes priced at P50.00 each. Langitan acknowledged piracy as a challenge and explained that Cinepop employs security measures to protect content and ensure sustainability.
Langitan also stressed that Cinepop is not meant to compete directly with other mainstream platforms.
“We are a niche player in the vertical content space. Our focus is on creating short, engaging stories that suit modern viewing habits,” he added.
Looking forward, Langitan predicts strong growth for vertical content.
“By 2026, vertical viewing is expected to rise by 60 to 70 percent. This is the future of entertainment, especially as traditional television audiences decline,” he stated.
