Korean beauty continues to lead the skincare world with its focus on innovation and glowing, healthy skin. SM Beauty is making it easier for Filipinos to achieve that same radiance with its #SoMUCHKBeauty campaign, featuring top K-beauty and Asian skincare brands across 78 SM Beauty stores nationwide.
Shoppers can find cult favorites and emerging labels such as Deoproce, CosRX, Beauty of Joseon, Round Lab, Genabelle, and Some by Mi, all known for their effective formulations and minimalist approach to skincare.
To guide customers through the world of Korean beauty, SM Beauty highlights the popular 9-step K-beauty skincare routine.
The process starts with an oil-based cleanser like Round Lab 1025 Dokdo Cleansing Oil to remove makeup, sunscreen, and impurities, followed by a water-based cleanser such as CosRX Low pH Cleanser for deep purification.
A toner, like Deoproce Snail Galac Revital Toner, balances the skin’s pH and prepares it for the next steps, while an essence, such as Skintific Niacinamide Brightening Essence, hydrates and primes the skin. Customers can then use a serum like Standard Seoul Firming Bouncy Boost Serum to target specific concerns and an ampoule such as Genabelle PDRN Vita Toning Ampoule once or twice a week for dark spots and textured skin.
Sheet masks, including Deoproce Lap Therapy Placenta Soothing Mask, provide extra hydration two to three times a week, followed by a moisturizer like Some by Mi Yuja Niacin Brightening Moisture Gel Cream to lock in all the benefits.
The routine concludes with sunscreen, such as Beauty of Joseon Relief Sun: Rice + Probiotics, which protects the skin from UV damage and maintains a healthy glow even indoors.
With #SoMUCHKBeauty, SM Beauty makes it easy for shoppers to explore trusted Asian skincare products, discover new favorites, and upgrade their routines to achieve radiant, healthy skin. Customers can visit any SM Beauty store nationwide to try the products and experience the full range of K-beauty and Asian skincare solutions.
