The Department of Trade and Industry (DTI) expects to release its 2025 Noche Buena Suggested Retail Price (SRP) guide within the next two weeks, with ongoing talks to prevent price increases on holiday staples despite inflationary pressures.
DTI Secretary Ma. Cristina Roque said that while some manufacturers had submitted requests for their usual yearly price adjustments, others agreed to either hold off on increases or even roll back prices for select products, including ham.
“Some have already agreed to no price increase, and one company producing ham will even implement a rollback,” Roque said in an interview at the sidelines of the 2025 Business Summit organized by the Federation of Philippine Industries.
She said she is “still finalizing discussions with the others, so that once we release the SRP list, it will be complete and not piecemeal.”
Roque has asked manufacturers to consider the impact of recent natural disasters and rising consumer prices before making any price movements this year, even though they typically seek annual adjustments due to changes in production costs.
“Usually, every year they request an increase, and there are always reasons for it. But this time, we also have our own reasons for asking them not to – because we want to protect consumers given everything that’s happening,” she said.
The DTI’s Noche Buena SRP guide covers staple holiday items such as ham, queso de bola, fruit cocktail, spaghetti noodles and tomato sauce, among others.
This helps consumers make informed choices during the Christmas season. The finalized list is expected to be released once all manufacturers have confirmed their positions on price movements.
