Television and film industry leaders have thrown their support behind President Ferdinand “Bongbong” Marcos Jr.’s administration as it rolled out “Tara, Nood Tayo!,” a nationwide infomercial promoting responsible viewing and the Filipino creative industry.
Part of the Responsableng Panonood tungo sa Bagong Pilipinas (RP2BP) program, the campaign is spearheaded by the Movie and Television Review and Classification Board (MTRCB) in partnership with the Presidential Communications Office (PCO), the Office of the Executive Secretary, and the Philippine Information Agency (PIA).
The infomercial will air on television networks, in cinemas, and across digital platforms nationwide.
Major broadcasters ABS-CBN Corp., GMA Network Inc., TV5, and AMBS-ALLTV have likewise endorsed the initiative, along with major film producers, actors, and mall operators.
Celebrities, including Kathryn Bernardo, Alden Richards, Judy Ann Santos, Ryan Agoncillo, Piolo Pascual, Coco Martin, and Vic Sotto, also expressed support for the campaign.
Cinema operators and mall executives from SM Supermalls, Ayala Malls, and Robinsons Land Corp. pledged to enhance the theater experience and encourage more families to watch Filipino films.
The Marcos administration said the campaign highlights a renewed partnership between government, media, and the entertainment sector to strengthen the country’s creative industries and preserve Filipino culture.
