Monde Nissin Corp. is putting a fresh spin on bread distribution with its Monde Fresh Express program, which pairs electric vehicle (EV) deliveries with local Filipino “salespreneurs.”
The result is fresher bread, cleaner air, and more opportunities for community entrepreneurs.
“For us, sustainability isn’t something extra on the side—it’s at the core of how we grow responsibly. With Monde Fresh Express, we’re proving growth can go hand in hand with positive impact,” said Monde Nissin CEO Henry Soesanto.
Greener deliveries
The pilot program in Luzon is already off to a strong start. Fifty electric vehicles are being rolled out, with 30 already zipping through routes across Metro Manila, North Luzon, and South Luzon.
Unlike traditional delivery models, each vehicle is directly tied to a “salespreneur” – a local entrepreneur who services their community with same-day bread deliveries.
The approach not only cuts carbon emissions but also ensures loaves are fresher and replenished more often.
The choice of EVs is also practical. City streets, with their short distances and constant stop-and-go traffic, are an ideal environment for electric vans to shine.
Monde Nissin tapped BYD for this first fleet, though the company emphasized the partnership is not exclusive. The door remains open to other green transport providers as the program grows.
Empowering salespreneurs
At the heart of the program is empowerment. Instead of a centralized system, Monde Fresh Express gives small-scale entrepreneurs the chance to run their own micro-distribution businesses.
Each EV is essentially a mobile bakery-on-wheels, with the salespreneur acting as both bread vendor and community partner.
“This project is a clear example of how business value and social value can intersect. By rethinking logistics, we’re not only reducing carbon emissions but also creating meaningful opportunities for local entrepreneurs,” said Monde Nissin’s chief sustainability office Rizza Cajucom-Uy.
The model also tackles spoilage – a persistent challenge in bread-making. Because bread has a short shelf life, delays in distribution often lead to waste.
With faster, more agile restocking, salespreneurs can deliver fresher bread to households while reducing food waste—a win for consumers and for sustainability.
Long-term sustainability
Monde Nissin has been steadily building its reputation as one of the country’s most sustainability-driven food companies.
Its bread plants are already running on 100 percent renewable energy, and it has committed to cutting greenhouse gas intensity in manufacturing by half by 2025.
Fresh Express adds another layer to that commitment. By integrating EV technology with community entrepreneurship, the program demonstrates how environmental goals and business growth can move in tandem.
Company marketing director and spokesperson for the initiative, Charles Cruel, said Monde Nissin’s sustainability initiative is only starting to rev up.
“We’re gathering data from these first routes to refine the model and maximize the benefits for both salespreneurs and consumers. The plan is to expand across our distribution network, building on what works best,” Cruel said.
A recognized leader in brand building, Cruel has been awarded the Young Market Master Award for Consumer Brand Management and the Philippine Marketing Association’s Agora Award for Marketing Management. He sees Fresh Express as more than just logistics.
“In creating a sustainable business ecosystem. We’re ensuring fresher bread, reducing waste, and at the same time empowering Filipino entrepreneurs to thrive in their own communities,” he said.
