K-pop idol Rosé of girl group Blackpink unveiled her first full collection with PUMA.
On Thursday, Aug. 28, PUMA announced the collaboration with Rosé, who has been the brand’s global ambassador since 2024.
The “PUMA x ROSÉ” line highlights the singer’s personal style and vision. Described as a monochromatic collection infused with “quiet rebellion” and honest self-expression, the range combines oversized basics with tailored feminine elements and nods to PUMA’s sportswear heritage. It also debuts a special “ROSIE” graphic and two new versions of the iconic Speedcat sneaker.
“This collection is really special to me because it reflects so much of who I am, both on and off stage. I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self,” Rosé said.
Among the footwear offerings are the Speedcat Ballet, featuring pointe-inspired laces, and the Speedcat OG Premium with statement wraparound lacing. Apparel pieces include reimagined PUMA track suits, oversized jackets, hoodies, mesh tops, and playful accessories like the X-Small Duffle and Micro Grip bags.
The collection is available globally via PUMA.com, PUMA stores, and select retailers.
