While their AI Tech Concept Rooms showcase futuristic features, their Sogo Cares initiative exemplifies the company’s focus on giving back to society. This combination of innovation and human touch solidifies Hotel Sogo’s leadership in both hospitality and social responsibility.
At the forefront of Hotel Sogo’s innovation is their new AI-powered rooms. These rooms, part of the Sogo AI Tech Concept, elevate the guest experience through Internet of Things (IoT) technology. Guests can check in via a self-service kiosk with the help of a virtual assistant named AIKO, streamlining the traditional check-in process.
From there, automated robots guide guests to their rooms, eliminating the need for human porters. Guests need only say the phrase “Computer, I’m here,” and voice-controlled systems allow them to adjust lighting, air-conditioning, and even the ambiance instantly.
“We wanted to introduce a technology-first approach without losing the personal connection that hospitality is known for,” said Sue Geminiano, Hotel Sogo’s Marketing Director in an exclusive interview with Manila Standard at their branch in Malate, Manila.
Each room also offers wireless charging stations, keyless entry via QR code, and even a body dryer in the bathroom equipped with antibacterial technology. These features not only enhance comfort but also contribute to a seamless and futuristic stay for guests.
However, beyond their innovative guest services, Hotel Sogo maintains a deep commitment to community care through their Sogo Cares program.
Launched in 1998, Sogo Cares focuses on helping underprivileged communities across the country. One of its flagship programs is the Doctors-On-Wheels (DOW) initiative, which provides free medical services to areas with limited healthcare access. To date, DOW has conducted nearly 400 medical missions, benefitting over 105,000 Filipinos.
“We believe in giving back to the communities that have supported us. Whether it’s through education or healthcare, Sogo Cares is about making a positive impact,” added Sue.
The program also includes disaster relief efforts, where Hotel Sogo extends immediate aid to families affected by calamities, distributing basic necessities such as towels, linens, and groceries. Sogo Cares, with the slogan “We Bridge Gaps to Build Better Communities”, emphasizes a strong commitment to improving lives through collaboration and service.
In addition to healthcare, Sogo Cares runs educational programs like the Balik-Eskwela initiative, which helps provide school supplies and resources to underprivileged students. This holistic approach ensures that Sogo Cares addresses the various needs of the communities they serve, fostering stronger and more resilient local environments.
As Hotel Sogo continues to lead in both technological advancement and social impact, their AI-powered rooms and Sogo Cares program stand as a testament to the brand’s mission of delivering exceptional service while maintaining a strong connection to the communities that rely on them.
By blending innovation with compassion, Hotel Sogo redefines what it means to be a leader in the hospitality industry.
