Glenn Razon-Carreon, CEO of Filipino restaurant chain Razon’s by Glenn, has been nominated for the EY Entrepreneur of the Year Philippines 2024 award. The recognition is part of a program by Ernst & Young (EY) that highlights entrepreneurs for their business achievements and contributions to industry growth.
Razon-Carreon has led the expansion of Razon’s by Glenn, which offers a modern take on traditional Filipino recipes. Under his leadership, the company has grown significantly, particularly through franchising efforts that have helped it expand from three company-owned stores to 31 franchise locations, for a total of 34 stores.
Talking about his nomination, Razon-Carreon said his entrepreneurial journey was inspired by a recognition he saw nearly two decades ago.
“Back in 2004, I saw a congratulatory post for Tony Tan Caktiong at a Jollibee drive-thru. At that time, Razon’s by Glenn was still a startup. Seeing that made a lasting impression. Now, being nominated for the same award feels like a full-circle moment,” he said.
The EY Entrepreneur of the Year awards were established in the United States by EY in 1986 and have since expanded to over 60 countries, including the Philippines. The program honors individuals who demonstrate leadership and innovation in building successful business ventures. The theme for the 2024 awards is “Shaping Opportunities,” highlighting the role of Filipino entrepreneurs in fostering economic development.
Razon-Carreon’s nomination highlights his efforts in expanding the Razon’s by Glenn brand while maintaining the quality of its products across locations. The company’s growth is driven by its Franchise Framework and 5S Operational System, which focus on maintaining standards in food quality, store operations, customer service, sales, and business systems. This framework has enabled the company to standardize operations and support its expansion.
In addition to the operational model, Razon’s by Glenn has introduced training programs, regular town hall meetings, and roundtables with franchisees to ensure business continuity and growth.
Razon-Carreon emphasized that while the nomination is an honor, it also serves as motivation to continue developing the business.
“It’s validation that we are doing something good, but it also means we must keep pushing forward,” he said.
