Pink jeepneys, a vibrant addition to the Metro Manila cityscape, have been turning heads and offering free rides to commuters. The eye-catching vehicles are part of a new marketing campaign by foodpanda Philippines, aiming to bring joy and convenience to the holiday season.
The online food and grocery delivery platform launched its Christmas campaign, featuring free rides on popular routes and a hilarious new TV commercial. The pink jeepneys, operating between Cubao and Marikina and Monumento and EDSA Rotonda, are designed to capture attention and promote the brand.
“When you think foodpanda, you think food and fun,” said Patricia Jacinto, foodpanda Philippines director of growth and marketing. “We wanted to bring that spirit of joy and energy throughout this festive season.”
Foodpanda also unveiled a playful TV commercial featuring office workers who break into a lively dance after remembering the delivery app. The “foodots” dance trend, inspired by the Filipino music genre “budots,” has quickly gained popularity on TikTok.
“With the festive Filipino spirit in mind, we’re excited to share the joy of the holiday season nationwide,” Jacinto said. “We want to provide moments of indulgence, allowing everyone to savor each meal and truly be present in the joy of the season.”
Beyond its entertaining stunts, foodpanda said it remains committed to offering customers delicious food, fast delivery and great deals. The platform connects customers with a wide range of restaurants and stores, including popular brands like KFC, Pizza Hut, Selecta, McDonald’s, Shakey’s, Pick-Up Coffee, CDO and more.
