Makeup has always been a powerful tool for self-expression, and art, enhancing one’s looks, and boosting confidence. However, applying it can sometimes be time-consuming and, at times, frustrating.
That’s where multi-hyphenated actress Bela Padilla stepped in when she entered the beauty industry: makeup should be easy for everyone.
On Sept. 9, Bela launched her own line of makeup products. Designed to simplify and streamline the daily makeup routine, BELA by Bela offers a convenient and hassle-free way to enhance natural beauty through its collection.
Inspired by her personal experiences and love for makeup, Bela introduced the Color Changing Lip Balm and Dot Perfection Tint as part of her initial product lineup. Her goal was to provide individuals with effortless and effective makeup essentials. She also ensured that her products would work for everyone, regardless of their skin type, skin color, or gender.
The line also aims to encourage individuals to minimize their makeup purchases and embrace their natural appearance. Each product is formulated to adapt to the user’s pH level, causing the color to shift in harmony with their unique skin tone and texture.
“You can get the perfect MLBB tint with the Color-Changing Lip Balm because it uses your unique body chemistry to achieve that perfect shade of pink. As for the Dot Perfection Cheek Tint, all you need is a small dot for both of your cheeks. It appears white at first in the tube but slowly transforms into a rosy flush after a few minutes on the skin,” Bela said.
During the press conference, Bela shared that the cosmetic brand also aims to make everyone feel that they are in their “most beautiful state.”
“I’ve seen a lot of brands using the idea of empowerment, but I want to veer away from that. Your empowerment should come from different things, not just how you look,” the actress stated.
“Empowerment should come from within. This is just supposed to make you feel like you, at your most beautiful state,” she continued.
She also emphasized the brand’s mission to help people feel and look good without the hassle of applying too much makeup.
“But the cheek tint makes me feel good about myself because I know I look good without a lot of makeup. And that’s how I want you to feel. I want you to feel pretty without having to put so much on yourself because we shouldn’t need so many products to feel good,” Bela added.
She also ensured that BELA by Bela’s Cheek Tint and Lip Balm would be affordable for consumers, believing that makeup should be accessible to everyone.
“So, it’s very affordable. I believe there’s no point in releasing something if it’s not accessible. So, it’s very, very affordable,” she stated.
BELA by Bela’s Cheek Tints are priced at P349, and the Lip Balms are P379, available on TikTok Shop, Lazada, and Shopee.
