Manila Electric Co. (Meralco) vice president and head of corporate communications Joe Zaldarriaga shares his expertise on creating powerful narratives using data intelligence during a forum organized by media intelligence firm iSentia Philippines on Aug. 27, 2024. In his talk on The Power of Narratives in Communications, the veteran communicator emphasized the importance of data intelligence in shaping public perception. Zaldarriaga, who has more than three decades of experience and expertise in the field of communications, says Meralco utilizes data to effectively transform corporate initiatives into stories that connect and resonate with the public.
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