Fashion brand Uniqlo has recently opened the doors of a new and improved version of its Mall of Asia store along with new collections and a new section featuring its very own in-store cafe last May 15.
Uniqlo SM Mall of Asia General Manager Jami Barra expounded on how the newly renovated store features a bigger space with a total of 3,000 square meters, which nearly doubles its previous size.
“This bigger space aims to showcase the complete lineup of our iconic lifewear pieces and collaborations with both local and global brands and designers. Through this new layout, we also want to make shopping more comfortable for everyone,” said Barra.
The enormous two-floor store’s grand reopening was kicked off by traditional Taiko Drummers providing a festive ambience with their taiko drums. Uniqlo brand ambassadors Sarah Geronimo-Guidicelli, Matteo Guidicelli, Jasmine Curtis-Smith, and Kyle Echarri also graced the event while wearing their favorite pieces from the brand.
Alongside the reopening was the release of Uniqlo’s newest collections such as the Disney Mickey Go Philippines, which features the beloved character Mickey Mouse with several iconic symbols from Filipino culture as well as several phrases from the local street culture.
The new Harry Potter UT collection was also revealed along with the brand’s collaborations with local brands and artists such as Auro Chocolate, Manam, Studio Dialogo members Abi Goy, Fran Alvarez, and Liza Flores, and graphic designers Lloyd Zapanta and Aaron Amar.
The Mall of Asia branch also unveiled the UTme! custom print service which allows customers to print their designs on Uniqlo t-shirts using their photos or artworks as well as the designs readily available from the brand’s collections.
Apart from the new collections and collaborations, Uniqlo Mall of Asia also opened its corner cafe Uniqlo Coffee. Serving as the second branch of the brand’s corner cafe, the Uniqlo Coffee in Mall of Asia offers a variety of coffee drinks, refreshments, snacks, and pastries, with a few drinks only exclusive to the Mall of Asia branch such as the Passion Fruit Tea and White Fruit Tea.
Uniqlo Philippines Chief Operating Officer Geraldine Sia recounted the brand’s journey since it first came to the Philippine market in 2012 as it now has a total of 75 stores in the country.
“We would not have been here without the support of every Filipino who has come to love the brand… as a way of saying thank you to everyone, we will continue to do our best [and] we will continue to evolve with every change in [the] lifestyle of Filipinos…” said Sia.
The Uniqlo Mall of Asia store is located on the second and third floor of the Main Mall.
