Following its recent wins at the Asian Telecom Awards 2024, a rising telco launched a new campaign titled “Dito Sa Puso Ko,” featuring showbiz couple Marian Rivera and Dingdong Dantes.
The centerpiece of the campaign is a new commercial featuring the couple enjoying the benefits of the telco’s services. The commercial uses the classic OPM song “Dito Sa Puso Ko” to create a positive and relatable atmosphere.
Marian and Dingdong, introduced as the newest faces of the telco, expressed their gratitude for the trust placed in them by the brand.
“Marian and I are so excited today. We’re very thankful that we are now part of the DITO Telecommunity family. Thank you so much for the trust. We are grateful to be associated with such brands that bring value to the Filipino people,” said Dingdong.
“We can feel how DITO prioritizes its customers, ensuring reliable connections and affordable services. Their vision is very clear—to empower communities in the Philippines. We’re so happy and proud to be part of this family,” the actor and TV host added.
“It warms my heart that here in DITO, they prioritize the needs of Filipinos. As I’ve said, in DITO, you can really rely on them, and they have made it affordable for Filipinos because they believe all of us have the right to access the internet and to be happy in our hearts,” Marian added.
DITO’s Chief Revenue Officer-Consumer, Evelyn Jimenez, emphasized that the newest campaign isn’t just about showcasing products and services; it’s about celebrating the mutual love they have for their subscribers.
“Launching this campaign with Dingdong and Marian, the newest members of the DITO family, is a pivotal move to encourage more Filipinos to experience our next-generation technology,” added DITO’s Brand and Marketing Director, Jasper Evangelista.
