In 2008, Fendi defied the fleeting “it-bag” trend with the Peekaboo. This wasn’t just an accessory; it embodied the multifaceted Fendi woman.
Silvia Venturini Fendi’s creation, unveiled in 2009, married Roman craftsmanship with playful functionality. Its clean lines and mid-century-inspired trapezium shape were transformed into a contemporary leather masterpiece.
The Peekaboo’s brilliance lies in its versatility. Supple and rigid forms dance together, defying gravity with their structured design. The double turnlock opens to a signature “smile,” revealing the luxurious interior.
As Fendi puts it, the Peekaboo wasn’t about trends, it was about true leather craftsmanship.
Originally offered in neutral tones, the Peekaboo blossomed with new styles. Top handles, shoulder straps, and intricate details showcased its adaptability. Today, it continues to evolve, pushing boundaries with the Peekaboo ISeeU and X-Lite lines, all while retaining its iconic reveal.
The playful name and hidden surprises elevate the Peekaboo beyond fashion. It’s a coveted objet d’art, a timeless symbol of Fendi’s enduring legacy and innovative spirit.
The 2024 Peekaboo Campaign, debuting globally this month, features Kate and Lila Grace Moss, epitomizing the emotional connection of the Peekaboo bag. Photographed by Craig McDean, the campaign showcases the mother-daughter bond, reflecting FENDI’s matriarchal strength.
