JMC (Jiangling Motors Corporation), a dominant player in China’s pickup truck market, is set to make its mark in the Philippines through a strategic expansion with Astara as its exclusive distributor. With a legacy of global triumph, JMC aims to provide Filipinos a taste of its renowned pickup lineup before its official launch in the country.
JMC has solidified its position as a leading player in China’s competitive pickup truck market, capturing an impressive 23% market share. Since its inception in 1968, JMC has experienced growth and development across all aspects of its business, including manufacturing, distribution, sales, and service. The brand’s pickup models have not only gained market share but also set new standards for performance, reliability, and design. Their collaborations with two Fortune Global 500 companies further establish their reputation as a benchmark for quality in the commercial vehicle segment.
Arlan Reyes, JMC Philippines Brand Head, expressed the brand’s commitment to innovation and providing customers with the best value. As a leader in the pickup truck segment, JMC aims to elevate the brand’s presence in the Philippines by offering cutting-edge choices that deliver on quality and versatility.
JMC’s lineup of pickups showcases a story of engineering finesse, evolution, and innovation. In 2001, JMC introduced its first pickup vehicle with independent intellectual property rights, the JMC “Boarding.” This fuel-efficient and comfortable model quickly gained popularity, rivaling the quality of imported vehicles in China.
The introduction of the “Vigus” marked a new era of excellence for JMC. Launched in 2012, the Vigus showcased a striking design language and luxurious interiors, catering to the growing demands of the pickup market. With subsequent generations and variants, the Vigus continued to evolve, incorporating new features and meeting customer expectations.
JMC’s flagship model, the “Grand Avenue” or “Dadao” in China, was launched in 2023. This multifunctional pickup offers impressive engine power, advanced technology, and a large wheelbase for enhanced strength and agility.
As JMC sets its sights on conquering the pickup segment in the Philippines, the brand aims to offer Filipino drivers an immersive experience of quality and service through its all-new models. Backed by a proven legacy of success, JMC’s collaboration with Astara is poised to drive progress and transform mobility in the country.
