Jollibee Foods Corp. forayed into specialty coffee and all-day brunch restaurant business with the opening of first Common Man Coffee Roasters Café in the country.
Jollibee said in a statement Wednesday the opening of first outlet of the Singapore chain Common Man Coffee Roasters Café at the Ayala Triangle Gardens in Makati City is part of its aggressive growth plans for 2024.
“We’re excited to bring the Common Man Coffee Roasters in the country and give the community an elevated café experience,” said Jollibee Group president and chief executive Ernesto Tanmantiong.
Established in 2013, Common Man Coffee Roasters has expanded from Singapore to Malaysia, and now the Philippines.
It also roasts and sells coffee beans and operates the Coffee Barista Academy in Singapore and Malaysia, which provides coffee training to baristas and coffee enthusiasts.
“Having a roastery on site for us to showcase the roasting method will not only help the customers understand the coffee process better, but it will also offer a unique dining and sensory experience for them,” said Koon Beng Chua, chief executive of the Spa Esprit Group, which operates Common Man Coffee Roasters in Singapore.
Jollibee announced in August that it formed a joint venture with Food Collective Pte. Ltd. (FCPL) through FCJB Foods Inc. to own and operate Common Man Coffee Roasters in the Philippines
FCJB Foods is 60-percent owned by Jollibee.
“This is the first café from our partnership with the Spa Esprit Group and we’re looking forward to expanding the Common Man Coffee Roasters experience to more people. The strong collaboration between the two partners is very evident and is greatly rewarded by the enjoyment we see from people upon entering the café and upon tasting our menu selections. We recognize the increasingly discerning palate of Filipinos and we’re here to delight them,” said Joseph Tanbuntiong, Jollibee Group chief business officer.