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Saturday, November 23, 2024

How funds raised in annual ball helped ABS-CBN Foundation continue its mission

The ABS-CBN Ball, renowned for its star-studded allure, goes beyond glitz and glamour by playing a significant role in aiding ABS-CBN Foundation’s continuous service to the Filipino community. A portion of the annual ball’s proceeds contributes to the foundation’s advocacies.

“The donation from the stars and attendees is substantial. We save that money to be used for a good purpose,” shared ABS-CBN Foundation managing director  Roberta Lopez-Feliciano  in an interview with ABS-CBN News.

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Box-office queen Kathryn Bernardo

After a four-year hiatus, the ABS-CBN Ball returns, with this year’s beneficiaries focusing on five core advocacies: disaster risk reduction and response (Sagip Kapamilya), child welfare and protection (Bantay Bata 163), education (Programa Genio), environmental conservation (Bantay Kalikasan), and livelihood and social entrepreneurship (Integrated Area Development).

One of the beneficiaries of the Foundation is  Meg Montecarlo, a typhoon Ondoy survivor and an ABS-CBN scholar under Bantay Bata’s program in 2011. Despite the devastation brought by the typhoon, Meg’s dreams were reignited when she became a scholar.

Kapamilya young actress Andrea Brillantes

“Back then, my dream was just to survive our daily life. But I didn’t know that the help from the ABS-CBN Foundation would be even greater, allowing me to fulfill my other dreams,” shared Meg, who has since graduated from college.

As in previous years, a portion of the ABS-CBN Ball’s profits will be donated to the foundation, along with pledges from celebrities and other attendees.

Seth Fedelin (left) and Francine Diaz

This year, the public can also contribute by voting for their favorite Kapamilya stars online for People’s Choice Stars of the Night, People’s Choice Power Couple of the Ball, and Star Magic Fan Favorite.

Lopez-Feliciano emphasized that the ABS-CBN Ball serves as a reminder of the network’s commitment to helping the Filipino people, despite challenges, as public service is in their DNA.

The  ABS-CBN Ball 2023: Forever Grateful  expresses gratitude by giving back to the foundation and thanking stakeholders for their unwavering support.

‘Senior High’ stars (from left) Elijah Canlas, Kyle Echarri, and JK Labajo

The red carpet livestream was hosted by  Bianca Gonzalez-Intal  and  Edward Barber, with  Gretchen Fullido  as a special correspondent, on September 30. For more details, visit the official microsite at theball.abs-cbn.com.

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