SINGAPORE has a vibrant and diverse range of brands that have gained recognition both locally and internationally. These brands span various industries, reflecting the country’s innovative spirit, quality-focused approach, and commitment to excellence.
Discover the best of Singaporean food and lifestyle brands at Singaporium 2023, happening at SM Aura Upper Ground Atrium until August 27.
Organized by SM Supermalls and Enterprise Singapore, and supported by SM Supermarket and the Singapore Tourism Board, Singaporium 2023 brings together brands showcasing products ranging from healthy and delicious snacks to cutting-edge smart TVs.
Camel Nuts. With 50 years of heritage under their belt, the founders of Camel Nuts first embarked on a journey to deliver quality and healthy snacks using the traditional art of nut roasting in their backyard.
Now, the “Made With Passion” brand sources the finest quality nuts and snacks from top accredited farmers worldwide, making them the leading nut manufacturing company in Singapore.
Eu Yan Sang. The saying “health is wealth” holds true, and since its establishment in 1879, Eu Yan Sang has become a reputable name in Singapore, focusing on Traditional Chinese Medicine (TCM). The brand blends traditional wellness practices with cutting-edge medical science to present groundbreaking healthcare remedies.
As a “Made With Passion” brand, Eu Yan Sang provides an extensive array of offerings. Encompassing more than 1,000 herbal ingredients, exclusive Chinese medicinal products, and health supplements like the well-received Essence of Chicken and Bottled Bird’s Nest, all crafted from entirely 100 percent natural ingredients.
FairPrice. As the largest grocery retailer in Singapore, FairPrice Group has a portfolio of 12 well-loved Singaporean brands with 2,000 high-quality products carefully sourced globally.
These brands span over 50 categories, including snacks, cooking sauces and pastes, packaged meats, and more.
Gryphon Tea. The Gryphon Tea Company believes that drinking tea is like traveling – every experience offers a chance for discovery.
Tracing its origins to a family-owned tea importer founded in Singapore more than 100 years ago, a fourth-generation member of the family struck out on his own in 2006, and the “Made With Passion” brand quickly gained a following for its maverick ideas and heady enthusiasm.
Winner of 60 Great Taste awards by the UK Guild of Fine Food since 2011, this is a testament to Gryphon’s commitment to building quality products for years to come.
IRVINS. First launched in 2016, IRVINS has gained a loyal following in Asia – offering a range of delicious products including Salted Egg Fish Skin, Potato Chips, and Salmon Skin.
The brand has also introduced new flavors such as Black Pepper Salmon Skin, Smoked Cheese Salmon Skin, and Truffle Potato Chips that are loved by their fans worldwide.
Come by to get your hands on IRVINS’ “Dangerously Addictive” salted egg snacks.
Kelly’s. Symbolizing a mother’s love and care for food preparation, Kelly’s offers an extensive range of western-style deli meats – with its best-seller being luncheon meats that not only contain no monosodium glutamate (MSG) but are gluten-free, too.
A quality brand under OTS Holdings Limited (OTS), you can find Kelly’s range of products across 300 stores in Metro Manila and counting.
PRISM+. Innovative, cutting-edge, and accessible. First established in 2017, PRISM+ is committed to making top-notch display technologies such as smart TVs and monitors accessible to all without compromising on quality.
The brand has now amassed fans globally with the immersive entertainment experience their products provide, and they have also gained recognition as the number one monitor and smart TV brand in Singapore.
Suu Balm. Suu Balm, formulated by Singapore’s National Skin Centre, is specially designed for eczema-prone, dry, itchy, and sensitive skin.
Their hypoallergenic product range caters to the body, face, and scalp – suitable for both adults and children, with no steroids, parabens, fragrances, or sulfates used.
In 2022, Suu Balm ranked as the number two bestseller in the hand and body moisturizers category in Singapore.