President Ferdinand Marcos Jr. on Thursday urged members of the Katipunan ng mga Artistang Pilipino sa Pelikula at Telebisyon (KAPPT) to aspire for higher standards for local films, saying these are effective instruments in showcasing not only Filipino culture but also the progress that the Philippines has achieved.
In his message during the oath-taking ceremony of the KAPPT officers, Mr. Marcos cited KAPPT’s efforts to continuously uphold the welfare of local film and television industry workers.
The chief executive likewise committed to supporting the film and television industries to help promote the rich culture of the Philippines and the Filipino people, particularly in the international community.
“That is important to the government. That is important to our economy. All of your efforts help publicize the Philippines, and we can all be proud of the artistic endeavors of Filipinos,” the President said.
“Supporting these industries will help not only your practitioners but also our country in promoting our culture globally. The creative industry is important because you are defining the culture of the Philippines,” he added.
The President said that despite the impact of the COVID-19 pandemic on the local film industry, the excellent work of the directors, actors, actresses, and industry workers has allowed for their products and crafts to be featured in international film festivals.
“If we strengthen our creative industries, we also support our being Filipino. Isn’t it that when you say ‘What is it to be a Filipino?’ You point to our culture because a culture is a shared consciousness,” Mr. Marcos said.
“That is why, not only is it important to support our practitioners in the creatives industry, because of the very damaging effects of the pandemic on your industry, number one, but also to bring (our culture and progress) to the rest of the world,” he added.
The President said the KAPPT has fostered unity among its members that enabled them to embark on meaningful projects and endeavors amid numerous challenges.
“As we remain steadfast in improving the environment and conditions for our workers in all sectors, I urge you all to continue taking the lead through your meaningful initiatives,” he said.
“I hope that, as you secure the well-being of your colleagues, you will continue to strive to raise the standards of our films and our shows at the same time,” he added.
Mr. Marcos expressed hope that the KAPPT will maximize the advantages brought about by new tools, new technologies, and new platforms to showcase Filipino excellence and artistry on the world stage.
“Through the effective combination of these technological developments and your craft, you have greater opportunities to share our traditions and values further than ever, even as you continue to mold, to influence, and to shape the society that we live in,” the President said.