In celebration of its fifth anniversary, IVO Water Purifier has partnered with dancer, model, and one of the country’s premiere actresses Shaina Magdayao as its very first celebrity ambassador.
“Shaina has an active lifestyle. She’s into yoga and wellness. She’s also very organized and she supports a list of diverse organizations. We believe Shaina is the perfect fit for our brand,” said Donna Yan, General Manager of Moduvi, Inc, the distributor of IVO Water Purifier.
“We’ve recently celebrated IVO’s fifth year and having Shaina as our first celebrity ambassador is perfect timing. Together with Shaina, IVO aims to inspire Filipinos to be more cautious in choosing and having safe and easily accessible drinking water at all times,” Yan added.
Magdayao actively works with diverse NGO’s and orphanages. For her new passion project with Kythe Foundation, Strands of Hope, she donated her hair in support of pediatric cancer patients.
Launched in April 2018, IVO is a small and compact water purifier that uses an advanced hollow fiber membrane technology to filter drinking water — the same technology used in dialysis machines and artificial kidneys to purify blood. It has 0.1 micron filtration which guarantees that even the most microscopic contaminants like E.coli, salmonella, and amoeba would not pass through its filter.
IVO is from the makers of Torayvino™, the number one faucet-mounted water purifier in Japan. It is manufactured by Toray Industries, a Japanese firm and a global industry leader in fibers and textiles that provides carbon fiber composite materials for Boeing aircrafts and automobiles and essential components for textiles (Heattech and Airism) used by Uniqlo, among others.
“IVO believes in sustainability and we also aim to reduce single-use plastics. One small IVO cartridge can provide up to 1,500 liters of water—that’s actually equivalent to 79 pieces of 5-gallon water containers or 5,000 pieces of 300ml plastic water bottles. You won’t need to stock-up on unsightly, big, and heavy water containers nor dispose of a lot of plastic bottles,” said IVO Product Manager Ivan Manzo.
“Plus it’s very affordable. A starter set (1 head unit + 1 cartridge) retails for P1,980 while the refill cartridge is only P1,380. IVO’s cartridge is also DOH-FDA, NSF, and JIS certified so you are assured to be getting 99.99% bacteria-free and safe drinking water, anytime, any day,” he added.
IVO available nationwide at LazMall, ShopeeMall, IVO.PH, and select Mercury Drug, Ace Hardware, True Value, AllHome, Anson’s, and Rustan’s branches. IVO will soon be available in GrabMart as well.
