Cebu Pacific ranked third among the strongest brands in the Philippines for 2023, according to a study by a London-based brand valuation consultancy firm.
CEB received a Brand Strength Index score of 81.0, corresponding to a rating of AAA-, based on the Brand Finance’s 2023 report on the most valuable and strongest Filipino brands.
CEB also placed 20th among the Philippines’ most valuable brands this year—the first time the airline made it in the list—with a brand value worth $194 million.
“We are humbled and honored to be named among the strongest and most valuable brands in the Philippines. This affirms our commitment to making air travel more affordable and accessible for every kind of Juan,” said CEB chief marketing and customer experience officer Candice Iyog.
Brand Finance, the world’s leading brand valuation consultancy firm, published the annual list of the most valuable and strongest brands following a survey of over 100,000 respondents worldwide to assess their perception of more than 4,000 brands.
