Premium skincare for all. That’s the mantra of a new skincare line launched recently.
Businesswoman Rhea Anicoche-Tan and actress Marian Rivera have joined forces to create BlancPro, a premium skincare brand that aims to make high-quality skincare accessible to the masses.
Drawing inspiration from the success of the premium beauty and wellness brand Beautéderm, Anicoche-Tan, the president and CEO of the company, introduces BlancPro with a warm invitation to consumers.
BlancPro enters the beauty industry as a new contender, offering highly effective skincare products at affordable prices. The brand’s tagline, “Glow Like A Pro,” captures its mission to help users achieve professional-level radiance. The official launch of BlancPro took place on June 29 at the Luxent Hotel in Quezon City, where the brand showcased its range of skincare offerings.
Anicoche-Tan emphasizes that BlancPro is designed to cater to consumers who desire effective skincare solutions without breaking the bank. What sets BlancPro apart from other brands is its commitment to using quality ingredients and formulating products that suit all skin types. This ensures that customers can enjoy the benefits of premium skincare without compromising on affordability.
“BlancPro is tailored to cater to consumers who seek effective yet budget-friendly skincare products. What sets BlancPro apart is its use of quality ingredients, carefully formulated to suit all skin types,” Anicoche-Tan said.
The businesswoman further emphasized BlancPro’s commitment to inclusivity, simplicity, and affordability. Her new venture introduces an array of products that address various skin concerns, such as the Milk Body Wash, Sakura Body Scrub, Charcoal Foam, Phyto-Emerald Moisturizing Soap, and Sleeping Mask. This also includes Rivera’s signature endorsement, the Jeju White Brightening, and Moisturizing Lotion.
Aligning her passion for healthy skin and dedication to serving others, Anicoche-Tan urges consumers to treat their skin with kindness, just as the brand’s official ambassador, Rivera, exemplifies.
“Marian Rivera has been a dear friend for many years. As the official endorser of Beautéderm Home, her effectiveness in representing the brand has been undeniable, leading my team and me to select her as the face of BlancPro. Marian embodies grace, confidence, and beauty,” the BlancPro CEO shared.
Anicoche-Tan continued, “I welcome Marian to BlancPro family. Like our tagline, she really glows like a pro—and glows from within. Through the years, subok ko nang isa siyang totoong kaibigang maaasahan.”
The actress responded, “Ate Rei is an inspiration to everyone—especially to aspiring entrepreneurs. Hangang-hanga talaga ako sa kanya when it comes to business. She is the real deal. She knows what she’s doing and she really knows her consumers. I am forever grateful for her trust and for the trust of her new company. I believe in the products. At mahal na mahal ko si Ate Rei.”
With the introduction of BlancPro, Anicoche-Tan and Rivera encourage consumers to embark on a skincare journey that combines efficacy with affordability.