Grab Philippines said it launched a range of cutting-edge tech solutions and merchant partnership packages to enhance micro, small and medium enterprises’ adaptability to the evolving market landscape.
It said among the new digital consumer touchpoints is the discoverability platform Find & Dine, which serves as an in-app virtual resto guide for dine-in consumers.
Grab also launched the Marketing Manager, a merchant-partner exclusive portal that allows MSMEs to manage their digital marketing with no added cost.
The superapp highlighted the growing adoption of its online-to-offline solutions Scan-to-Order and Self Pick-Up, showcasing consumers’ shift to a hybrid lifestyle in the post-pandemic environment.
“We remain steadfast in our commitment to empowering MSMEs and businesses in the Philippines. By continuously reinventing business models, tailoring innovative solutions, and introducing industry-leading tools, we help safeguard the scalability and sustainability of our merchants as they navigate an O2O environment,” said Grab Philippines senior director for deliveries Anton Bautista.
Grab also accelerates its digitalization efforts for its merchant-partners with a range of new features. Among these advancements is the new Marketing Manager, a powerful desktop-enabled feature accessible through the GrabMerchant portal. With the Marketing Manager, merchants like non-tech savvy MSMEs are given better control and easier access to robust capabilities in amplifying their online presence.
One standout feature of the Marketing Manager is the ability to create a single ad campaign that reaches all store locations, streamlining marketing efforts and maximizing reach. Moreover, Grab has integrated a Forecasting widget within the Marketing Manager. This real-time tool enables merchants to visualize the potential outcomes of their ad campaigns based on selected audiences and allocated budgets.
Grab also introduced the new Grab Merchant Partner Packs, allowing entrepreneurs to choose the best support model that aligns with their business goals and income stream.
The Grab Merchant Partner Packs are available in three tiers: Basic, Platinum, and Premium. Each tier provides merchant-partners with essential tools and services carefully tailored to meet their specific needs. Included within each Merchant Partner Pack is a designated delivery area, optimized delivery fees for consumers, Grab-funded promotional campaigns, and visibility in the GrabUnlimited – the sought-after Grab subscription plan.
“Leveraging our regular engagements with our merchant-partners, we have refined and enhanced our partnership packages to offer unparalleled support to each and every one of them – regardless of their size, as we futureproof their success in the dynamic deliveries space,” Bautista said.