The Asia Pacific Brand Protection Team of footwear brand Nike recognized the Bureau of Customs for its seizure of P1.56 billion worth of fake Nike shoes recently.
The awards were presented to Customs Commissioner Bienvenido Rubio, Intelligence Group Deputy Commissioner Juvymax Uy, Customs Intelligence and Investigation Service Director Verne Enciso and Intellectual Property Rights Division chief Paul Oliver Pacunayen.
Rubio said the Customs “will continue to strengthen its efforts in combating nefarious counterfeiting activities and ensure the enforcement of intellectual property rights.”
Uy said the Customs job is far from done, and the recognition from Nike served as added motivation to go after the manufacturers of counterfeit goods.
Enciso said the commendation should serve as a rallying call for all government agencies to work together.
“We wouldn’t be here today without the efforts and commitment of our partner agencies. We understand what is at stake here, that some groups are turning the Philippines into a haven of counterfeit goods. We will stand in their way and put all measures to stop their modus,” he said.
The commendation highlights the Bureau of Customs’ unwavering commitment in combatting intellectual property rights infringement and protecting the integrity of globally recognized brands.
Nike Philippines in March 2023 committed to increasing its trade in the Philippines through its physical stores and e-commerce platforms.