ENSTACK, the pioneering SME superapp, continues to make waves in its ongoing nationwide tour aimed at educating and empowering the 10 million online sellers in the Philippines.
Through strategic collaborations with local government units and the Department of Trade and Industry, Enstack has organized a series of on-ground events in key cities and provinces across the country, including Cebu, Albay, Baguio, Davao, Rizal, Bataan, Batangas, Tarlac, Nueva Ecija, Pangasinan, Aurora, and La Union.
In Davao, Cebu, and Bicol, the tour garnered an overwhelming response from the business community, with over 2,000 SMEs enthusiastically attending the workshops in just three days. These entrepreneurs eagerly acquired the knowledge and skills to digitize their businesses through the Enstack app, enabling them to navigate the digital landscape with ease and drive significant business growth.
Macy Castillo, Co-founder and CEO of Enstack, expresses her enthusiasm for reaching underserved SMEs in the provinces and providing them with user-friendly digital tools to build and boost their businesses. She says, “Our goal is to bridge the digital divide and empower SMEs across the Philippines. We understand that many entrepreneurs in the provinces face challenges when it comes to digitization. Enstack aims to provide them with easy-to-use, ready-made digital solutions that eliminate the friction costs of setup and sales, so our merchants are able to build their store faster and sell their products faster. We believe that with proper education and access to the right tools, these SMEs have immense potential to thrive in the digital era.”
According to GlobalData, sales from online transactions in the Philippines are projected to reach P969 billion by 2026, driven by evolving consumer preferences. The government’s support for increased adoption of digital platform tools among SMEs has further amplified this growth. The ongoing strategic partnerships between Enstack and local government units, as well as the Department of Trade and Industry, continue to play a crucial role in driving this digitization push, providing SMEs with the necessary resources and guidance to embrace digital transformation.
Enstack’s ongoing nationwide tour marks a significant step in empowering SMEs across the Philippines, enabling them to leverage the benefits of having an app with a user-friendly interface, integrated payments, shipping solutions, and a free branded Web Store revolutionizing the SME sector and contributing to the growth of the Philippine digital economy.