By Patricia Taculao
Filipinos have a myriad of ways to entertain themselves throughout the day. A favorite is watching television to catch up on their well-loved programs. But as years passed, the public’s demands changed. Instead of waiting for their shows to air, they can choose to watch what they want, when they want them via the various available streaming platforms that have made their viewing experience convenient. Some users, on the other hand, even maximize the television’s visual and audio features and use them for gaming, which is prevalent nowadays.
Yet despite the vast technology market in the Philippines and globally, finding the ideal product for everyday needs can be challenging for some consumers. If they’re not compromising features to enhance their experience, they sometimes have to sacrifice their budgets and burn a significant hole in their banks.
Nevertheless, one consumer electronic brand has stood out from the stiff market competition and secured its position as a household name in the Philippines – TCL.
TCL is a leading global technology brand that dabbles in display panels, TVs, home comfort, and mobile devices. Initially founded in 1981, the brand operates its manufacturing and R&D (research and development) worldwide, with an established presence in more than 160 countries. The brand’s slogan is “Inspire Greatness” and focuses on improving people’s lives with cutting-edge technology.
In 2022, OMDIA’s Global TV sets report named TCL the Global Top 2 TV Brand. In the Philippines, TCL ranks first.
According to TCL Philippines President Loyal Cheng, TCL’s rise to the top was no accident. After establishing a presence in the country for 23 years, TCL carefully curated itself to become a consumer electronics brand that connects with its market.
During an exclusive interview with Manila Standard, Cheng shared that TCL’s ranking locally and globally comes as no surprise because decades of hard work and dedication through their capable operations and competitive products have brought tangible results.
Continuously learning through the years
“In the journey to become the top leader in the market, we have several lessons [learned],” Cheng shared.
First, TCL paid attention to what Filipino users appreciated. It allowed the brand to acquire ideas from its target market.
Speaking of collaboration, Cheng also noted that TCL establishes a strong connection between its corporate offices, R&D facilities, and local dealers in the Philippines to achieve a win-win situation with every stakeholder.
Cyd Montebon, TCL Philippines’ Sales Director, shared that one market trend that made a significant impact on the brand is how the Filipino lifestyle switched from enjoying the outdoors to finding solace in the comforts of their homes, partly because of the pandemic. TCL’s close ties with their dealers allowed them to witness this trend firsthand because they saw how the market rapidly shifted. And just like that, the consumer electronics brand pivoted its R&D operations to bring the best products and services to meet those new demands.
Another factor that helped TCL secure a high ranking in the industry is that the brand thinks about methods to give back to society. Cheng said TCL has been engaging in CSR (corporate social responsibility) campaigns this year.
“When the typhoon season comes, sometimes users need specific services. We provide these services in special periods,” he said.
Yet the most relevant part of their success is how TCL doesn’t limit itself to being a mere consumer electronics brand. Like many others in various industries, TCL has also positioned itself as a catalyst of change by becoming a leader in the sector by embodying its motto of inspiring greatness among others.
Caption: TCL, under the leadership of Cheng (right) and Montebon, is the Global Top 2 TV Brand and the first in the Philippines
On their end, this means constantly finding ways to challenge themselves on how to provide contributions to Filipino society.
Now seated at the top, TCL’s new challenge is maintaining its position in the local and global markets, further encouraging the brand to strengthen its efforts to connect with Filipinos and other communities to provide top-quality products and services for the ever-changing technological landscape.
Meeting the demands of modern consumers
Thanks to TCL’s commitment to considering its market’s preferences, the brand developed a new series of televisions, the C Series QLED TVs, to cater to current consumer interests while continuously pushing its boundaries for brand growth and maintaining its position of being the standard in the industry.
Among the three C Series QLED TVs meant to delight users, TCL launched the C645 Color Master TV in the Philippine market first. It brings a new definition to home entertainment with its contemporary features that champion accessibility and provide a sensory feast with the unit’s audio and video components.
The new TCL QLED C645 Color Master TV is powered by TCL’s very own AIPQ Engine 3.0 (Artificial Intelligence Picture Quality Engine), which is a processor with a software-based picture enhancement technology that utilizes AI – automatic control and adjustment of any video content to the best quality settings.
Visual enhancing elements aren’t the only new features to look out for in the C645 Color Master TV. It has a 120Hz Game Accelerator with a high refresh rate while displaying sharper high-speed motion pictures of industry-wide parameter competition, giving a satisfying experience to gamers who savor every second of the gaming experience.
Besides the C645 Color Master QLED TV, consumers can expect more from TCL as the brand will release other variants in the C Series QLED TVs in the coming months, including the C745 Game Master QLED TV and the C845 All-Around Master Mini LED TV, which each have their specific functions for everyday use. The C models will be exclusively available at different TCL dealers nationwide.
Each C model comes equipped with Google TV, which offers an intuitive interface that’s easy to navigate. They also have a built-in Google Assistant and Chromecast to enable users to control their smart home devices and stream content from their smartphones and tablets. Users can also access the Google Play Store to download thousands of apps and games to enhance their experience and propel TCL’s C Series models into a one-stop shop for entertainment.
All three C series models also have 4K Ultra HD QLED TVs with Dolby Vision Atmos and Google TV. They boast outstanding image quality, impressive sound, and ample screen sizes, among other features. They also come with a bezel-less design and ultra-slim body for a sleek and stylish addition to any space.
Moreover, TCL also tapped Filipina actress and Asia Superstar Kathryn Bernardo to be the face of the new collection, as she embodies an exquisite display of elegance and embraces innovation.
Without a doubt, TCL’s personal touch of openness, listening to its market and dedication to providing the best experience to its consumers has brought significant results that propelled the brand to the top of the industry.
