Actress Beauty Gonzalez was chosen to be the first endorser of Hey Pretty Skin. As the official face of the brand, the 31-year-old celebrity will be appearing in several ad campaigns as well as making promotional appearances to promote its products.
In a media conference held on April 14 at the Crowne Plaza Hotel, Hey Pretty Skin CEO Anne Barretto formally introduced Gonzalez as its first celebrity endorser before members of the entertainment press and Hey Pretty Skin distributors from different parts of the country.
“We would like to welcome Beauty Gonzalez to the Hey Pretty Skin family. We are very excited to work with her and we are just elated that she accepted our invitation to become our first celebrity endorser,” said Barretto.
“I am very thankful for the trust they have given me. Hey Pretty Skin has been in the market for only one year and for them to pick me as their first celebrity endorser is really a big deal. I must admit, I feel a bit of pressure, but I trust Miss Anne, her vision, and most importantly, I believe in her products and how they can really help people achieve better glowing skin and feel good inside,” the actress said in turn.
According to the brand CEO, Gonzalez was chosen as the endorser for having that beautiful glow inside and out. She perfectly represents the beauty brand as she exudes the values and ideals that Hey Pretty Skin stands for. Gonzalez can also communicate the brand’s message to her audience in an engaging and inspiring way.
“We believe using Hey Pretty Skin products do not just improve your skin, but also boosts your confidence in your everyday life. When we have good, healthy glowing skin, we are more confident in facing anything that comes our way. We believe Beauty is an embodiment of that. She has flawless skin, she is beautiful, and she lives her best life,” explained Anne.
Meanwhile, this endorsement is more personal to Gonzalez considering what she has been through.
“Like everyone else, I had a lot of insecurities before. So I helped myself. I lost weight and started taking care of my skin. That’s when I started to see myself differently… na kaya naman pala. Through Hey Pretty Skin, I hope I can inspire more people to do the same. To start having a skin regimen and just show their skin a little more love,” shared Gonzalez who is endorsing various products that includes the brand’s top-selling Neoglow Set and Kojieko soap, the Prestige Glow Set, Tinted Sunscreen, Happy Lift Serum, Facial Foam Cleanser, and the Angel White Body Scrub.
