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Saturday, March 2, 2024

Cebu Pacific, Singapore Tourism Board renew partnership to cater to more travelers

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Cebu Pacific has strengthened its partnership with the Singapore Tourism Board (STB) to help travelers reimagine the Lion City and visit Singapore.

CEB and STB previously signed a memorandum of understanding (MOU) in April 2022 to mark the reopening of Singapore’s borders. With the successes of the past year, both parties today renewed the MOU to intensify their collaboration to promote travel to Singapore, which is one of the top-of-mind destinations for visitors from the Philippines.

From left: Juliana Kua and Candice Iyog formally sign the MOU between the Singapore
Tourism Board and Cebu Pacific
STB Executive Director for Southeast Asia John Conceicao (leftmost) and Cebu Pacific
Director for Marketing Michelle De Guzman (rightmost) join Juliana Kua and Candice Iyog for the media Q&A

Key projects in this 2023 MOU will include joint marketing and promotions, and joint business development in the areas of fly-cruise and meetings and incentive corporate groups.

“We are delighted to renew our partnership with Cebu Pacific, which contributed greatly to Singapore’s strong tourism numbers for 2022,” said Juliana Kua, Assistant Chief Executive for International Group, Singapore Tourism Board (STB).

The Philippines is a key market for Singapore, and the attractive promotions from Cebu Pacific will be complemented by STB’s ‘SingapoRewards’ program, which offers a free experience for every eligible tourist to Singapore. 

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SingapoRewards is a new program that will provide international visitors with an opportunity to try one of nearly 40 new or “off-the-beaten-path” experiences in Singapore for free, across the whole of 2023. 

CEB provides strong connectivity to Singapore as it currently flies from Manila, Cebu, Davao, and starting in April, from Clark, Pampanga.

“We value this partnership with the Singapore Tourism Board. With recovery in place and our growth plans set in motion, our main goal now is to fly every Juan to an exciting destination such as Singapore and enjoy all the offering in this beautiful destination that we missed doing during the pandemic,” said Candice Iyog, Chief Marketing and Customer Experience Officer of Cebu Pacific. 

CEB currently flies thrice daily between Manila and Singapore, providing passengers easy access to the Lion City, to experience its famous culinary scene, see its scenic spots, engage in thrill-seeking activities, or go shopping. 

Passengers from the Visayas may also conveniently reach Singapore through Cebu Pacific’s daily flights from Mactan Cebu International Airport.

CEB will also increase its Singapore flights from Davao up to 4x weekly starting on March 26.

Travelers from Northern Luzon will also have a new gateway as CEB starts its daily Clark – Singapore flight on April 28. The travel period is from June 1 to November 30.

Passengers with existing Travel Funds may use these to pay for flights and other add-ons. Apart from the Travel Fund, other payment options such as payment centers, credit or debit cards, and e-wallets may also be used.

CEB now flies to 34 domestic and 25 international destinations, spanning across Asia, Australia, and the Middle East.

Redemptions and bookings can be made on the VisitSingapore app or SingapoRewards microsite at https://singaporewards.visitsingapore.com/. 

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