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Manila filmfest achieved P500-M gross target, MMDA exec says

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The Metro Manila Film Festival (MMFF) has reached its P500-million target gross sales, the Metropolitan Manila Development Authority (MMDA) announced Monday.

“We are delighted to announce that we were able to reach our target gross sales amounting to P500-million considering that we are still recovering from the impacts of the COVID-19 pandemic. Indeed, the 2022 MMFF is a certified box-office hit,” said lawyer Romando Artes, MMDA and MMFF Over-all Chairman.

All the eight films shown in cinemas nationwide from Dec. 25, 2022 up to Jan. 7, 2023, and now being extended until Jan. 13.

Artes also mentioned the Top 4 MMFF 2022 official entries, based on the gross sales receipts, in alphabetical order, which are the following: “Deleter,” “Family Matters,” “Labyu with an Accent,” and “Partners in Crime.”

“Rest assured that the MMFF will exert all efforts by encouraging our stakeholders, especially the local entertainment industry, to create quality films. I urge each and every one of you to patronize Filipino films,” he said.

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The 2022 MMFF Parade of Stars, which featured the floats of the eight entries carrying the celebrities of the film festival’s official entries, was held on December 21, 2022, hosted by the local government of Quezon City

It’s Awards Night held on Dec. 27, 2022 at the New Frontier Theater in Quezon City was also a success.

Artes said the MMDA is set to launch the Metro Manila Summer Film Festival in April, in partnership with Cinema Exhibitors Association of the Philippines (CEAP).

“We will release the deadline of submission of entries as early as we can so that interested producers and filmmakers may be guided accordingly,” he said.

The Parade of Stars for the MMFF Summer Edition will be held on April 1, while the Awards Night will take place on April 11.

The Metro Manila Summer Film Festival will run for an 11-day period, from April 8 (Black Saturday) to April 18, in cinemas nationwide.

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