Globe brought the concert experience to new heights at the 2022 Head in the Clouds Music & Arts Festival, which took place in Manila for the first time and featured an impressive lineup of curated Asian talent from 88rising.
Other than the main stage, the OneGlobe Dreamtopia booth was the heart of the festival, providing attendees with a unique and immersive experience. From there, festival-goers got to claim their tyvek band and visit different Globe product booths—completing engaging activities and earning stamps along the way to win special items and raffle tickets.
For Globe subscribers, the fun didn’t stop there. By showing the GlobeOne App, they received an additional 10 percent off on HITC merchandise. Non-subscribers also got in on the action by donating to the Hapag Movement hunger alleviation program and receiving a raffle entry in return.
“At Globe, we are committed to delivering exceptional experiences to our consumers. That’s why we created the OneGlobe Dreamtopia booth, filled with immersive activities and exciting prizes. We believe that this added layer of engagement enhanced our concertgoers’ overall experience and made it even more memorable for them,” said Pia Gonzalez-Colby, Chief Marketing Officer at Globe.
During the two-day event, prepaid customers were able to play and explore the Virtual Hangouts Quest and GoREELS booths for a chance to win gadgets and HITC merchandise inside the vault. They also had access inside the Virtual Hangouts Metaverse art installation to make creative edits to their interaction with the cloud visuals in the booth.
The Globe Rewards area invited customers to donate to the Hapag Movementhunger alleviation program using their Globe Rewards or GCash at the Rewards Game Arena to play for prizes in the claw machine or the Gudi bow and arrow game.
At the Globe Platinum space, customers got to see and take a photo with the special mural artwork created by renowned street artist Distort Monsters. Showcased beside this masterpiece are wearable art selections from the collaboration of Globe Platinum and Distort Monsters – a premium apparel collection, made exclusively for Platinum customers, but was accessed by the VIP attendees for HITC.
The Globe At Home booth, meanwhile, provided a Chill Haven for visitors to lounge in the clouds and snap a creative selfie to post on Facebook. The most number of likes won P5,000 GCash. Additionally, visitors enjoyed a singing game, where a Questuner sang all tunes in the booth for one minute while the rest of the group members tried to guess the titles.
The Globe Postpaid Living It! Hotspot provided exclusive perks such as free drinks, festival kit, and official HITC merch for Globe Postpaid customers who have downloaded the GlobeOne App and signed up to Living It! There was also an aesthetic photo booth and lounge area where they could chill and enjoy all throughout the event.
As the main presenter of HITC Manila, Globe gave more fans an opportunity to be part of the much-awaited event by offering a limited two-day General Admission ticket for only P6,888 from its original price of P12,888.
In 2020, Globe and 88rising teamed up to elevate Filipino talent through the local label Paradise Rising, which serves as a platform to expand the presence of Philippine artists in the US. Paradise Rising is now part of the music division of KROMA, Globe’s tradigital entertainment company passionate about creators, talent, content, and technology.
