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Monday, July 1, 2024

PH wearable market expanded 23% in Q3

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The Philippine wearable market expanded 23.7 percent in the third quarter from a year ago, according to the latest report of the International Data Corp.

Results of the Worldwide Quarterly Wearable Device Tracker showed that the shipments of wearable devices increased 15.5 percent quarter-on-quarter to 370,000 units in the third quarter.

“Some vendors have expressed confidence in the wearable market’s growth in the Philippines. In fact, smartphone vendors have expanded their product portfolio to include wearables, in response to the growing demand for smart devices among Filipino consumers that seek a smart lifestyle,” said IDC Philippines senior market analyst Angela Medez.

Huawei took the top spot with its wristbands accounting for 66 percent of the wearable shipments.

Wristband is the fastest-growing category, bringing in 106,000 units in the third quarter and growing 80 percent quarter-on-quarter and 46.5 percent year-on-year, driven by Huawei’s hot selling Band 7.’

Data showed that while smartwatch shipments declined 3.5 percent compared to the previous quarter, it still more than doubled compared to last year.

The leading category earwear accounted for 46.8 percent of the overall wearables in the third quarter, but slowed down by 5.4 percent year-on-year.

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