Filipino consumers, for a time, flocked to the stores to purchase various appliances that meet their lifestyle preferences. Maybe it was a result of the pandemic, when people had a lot of time to themselves, or a shift in their quality of life but the public began heavily investing in the devices in their households.
Due to the sudden demand for quality appliances, the European brand Beko achieved several milestones in 2022. One of them was the launch of veteran actress, cook, and mother Judy Ann Santos as its first brand ambassador in the country because she embodies Beko’s goal of inspiring people to live healthily and sustainably.
After all the support Beko received from Filipino consumers, the brand sends their love and thanks with several promos and activities this holiday season.
“Beko is very happy to celebrate Christmas with Filipinos and help make their appliance wishlists come true. Our appliances are gifts that keep on giving because the technologies they have will make people’s lives easier and healthier,” said Gürhan Günal, Country Manager of Beko Pilipinas Corporation.
Through the “Beko Sends Love This Christmas” campaign, the brand offers up to P21,000 discounts upon purchasing their appliances. It also includes free items, including a coffee maker and a handheld iron.
Beko will also choose five weekly winners of free fuel cards worth P5,000. For the grand prize, the European appliance brand will select three winners of family packages for trips to Boracay, Coron, and Davao. Consumers only need to purchase a single receipt of Beko products worth P10,000 or more from October 1 to December 31, from participating stores nationwide.
Any single receipt purchase worth P10,000 to P26,000 entitles you to one (1) raffle ticket. Participants will receive two (2) raffle entries for purchases ranging from P26,001 to P40,000 and three (3) raffle entries for purchases ranging from P40,001 and above.
Consumers then need to register online via www.bekopromos.ph. Beko will send the raffle entry number/s within 72 hours of registration. Announcements of winning entries will be available on Beko’s official Facebook page, and winners will receive a notification via their registered email addresses.
After the holiday giveaway, Beko plans to roll out its developments for 2023. Among them are freezers equipped with MintFrost Technology, which reduces ice build-up to preserve food better while using less energy. Beko will also launch its HarvestFresh refrigerators with a larger capacity that mimics the 24-hour sunlight to keep fruits and vegetables fresh for longer.
The brand will also release a split-type air conditioner unit with HomeWhiz mobile connectivity. It has several features, including a Gold Guard to extend the product’s lifespan, a Bio Filter to reduce unpleasant odors and filter dust particles, a self-cleaning technology called GoClean, and Zone Follow that allows users to feel the actual temperature at their exact location.
For more information about Beko in the Philippines, visit www.beko.ph.
