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Thursday, July 25, 2024

Honda instills road safety into younger generation thru new SENSING technology

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Honda Cars Philippines, Inc. (HCPI) launched its program to increase the awareness and appreciation of young drivers on road safety, showcasing their latest “Honda SENSING” technology.

Together with students from international youth leadership organization, AISEC, HCPI conducted experiential driving learning sessions where youth members could test remarkable safety innovations.

Additionally, the program included an in-depth discussion of traffic rules and regulations, repercussions for non-compliance, and the ideal conduct for young and first-time drivers.

HCPI president Masahiko Nakamura (middle) and students from the international youth leadership organization AIESEC in the Philippines (AIESEC).

“Honda wants to make our roads safer for you, our next generation, and everyone we share the road with. This is one of the ways we are working to contribute to the development of society,” said HCPI President, Mr. Masahiko Nakamura.

Honda’s commitment to “Safety for Everyone” extends to all other road users, involving pedestrians, cyclists, riders, and other vehicles, in addition to the demands of drivers and passengers.

As a result, efforts are continuously being done to improve safety from the viewpoints of different factors, including products, systems, and education.

“With our collective effort, we can be more effective in preventing traffic accidents and injuries. I am grateful that you are taking part in this global campaign on road safety,” added Nakamura.

The company ensures that everyone will have access to road safety education by 2030, noting that by 2050, there should be no fatal traffic collisions involving Honda cars or motorbikes.

Honda’s SENSING technology works to identify potential dangers and take appropriate action to prevent them, including single-vehicle accidents, collisions, harm to pedestrians, and ignored road signs.

Some of the features in Honda sensing technology include Adaptive Cruise Control (ACC) which lessens a vehicle’s fatigue by maintaining a certain distance through braking and accelerating as necessary, and Lane Keeping Assist System (LKAS), which keeps the car at the center of road lanes and the best driving position.

Honda Sensing can be observed on most of the latest vehicles, such as their 2023 HR-V, 2023 CR-V, 2023 Civic Sedan, and the 2022 Accord. During the program, the students got to experience the technology using the all-new Honda HR-V and Civic models.

Students from the youth leadership organization, AIESEC, tried out the Honda Sensing technology with the all-new Honda Civic (left) and Honda HR-V (right) last October 8 in Sta. Rosa, Laguna.

Although the features seem to be at their prime, their main purpose is to provide driving support to users and does not make the vehicle self-driving or fully automated. There are still limitations to the high-tech components of the new sensing technology, particularly recognition and control functions.

Aside from promoting safer roads through its sensing technology, Honda also plans to advance their efforts when it comes to sustainability.

The Honda Integrated Report, published in September, stated that the company’s endeavors toward global environment direction would be demonstrated in the complete electrification of all Honda automobiles by 2040 to achieve carbon neutrality for all goods and business operations by 2050.


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