Pascual Laboratories, Inc., one of the top-of-mind pharmaceutical companies in the Philippines earned its first Quill Excellence Award for its 75th Anniversary campaign, #PascualLove, at virtual awarding ceremonies held on August 18 via ktx.ph.
The 19th Philippine Professional and Student Quill Awards is the Philippine chapter of the global organization International Association of Business Communicators (IABC)’s award-giving body which recognizes the best communication programs, tools, talents, and academic work.
PascualLove, PascualLab’s campaign for its milestone 75th Anniversary was chosen as one of the Excellence Awardees among 849 entries. The campaign won for effectively achieving its communication objectives through the strategic use of platforms to reach stakeholders, efficient management, consistent messaging, and communication innovation.
PascualLove is a play on the company name and the kind of love it tries to convey through its health and wellness products and services, to its stakeholders, and its contribution to nation-building through job creation and philanthropy.