Whether you prefer the drink as drip, brewed, or pressed, coffee craving in Southeast Asia, and in particular in the Philippines, remains constant.
The need for a caffeine fix is expected to go full steam in the country in the next five years with consumer spending forecast to grow by an average of 8.1% annually, from 2022 to 2025.
This higher growth forecast is on the back of the switch of middle-income households from instant coffee to higher quality coffee, in line with the growing trend for premium products.
Five-month-old brand Lyger Coffee is joining this bustling local coffee scene with its premium mini coffee cups which can be delivered right to the customer’s doorstep by end-to-end fulfillment company LOCAD.
The magic of mini cups
Craving for good quality coffee that is both convenient to drink and sophisticated gave birth to Lyger Coffee this 2022. Made from pure Arabica coffee beans from the mountains of Colombia, the first-ever crystallized coffee in the country goes through an innovative process of freeze-drying to bring out the best in the coffee beans: clear-cut flavors and aromas at a much higher level than regular dried coffee.
Lyger Coffee’s original team of four came up with the idea of mini cups which support the brand’s two most important elements: convenience and class.
“We thought about how we want to make the coffee taste really good, and we went through different options of beans. Then, you can just take these tiny cups with you wherever you go, and you just need any kind of liquid, water, or milk to make your coffee. You can use cold or hot liquid and then you have your own coffee within literally 20 seconds,” Lyger Coffee co-founder Philipp Renner said.
Brewing success
Made for coffee lovers by the most exacting coffee aficionados themselves. Lyger Coffee, with its current americano and latte flavors, aims to make world-class coffee more accessible.
The Lyger team decided they would contract a fulfillment company to do the delivery. This execution would also ensure that the Lyger team would be able to focus on production, lessen overhead costs, and avoid unexpected problems.
“When we started looking at the market, like who is there and who can do fulfillment—to be honest, it’s quite limited. There are not many companies who can do it, and there are not many who can do it well,” Renner said.
“LOCAD was a top referral from people we know who have already worked with them. They’ve all had very good experiences with LOCAD. It was a very easy decision for us to go with LOCAD.”
“When I say reliability, I mean that you have the certainty that orders are fulfilled within a certain amount of time that is reasonable. And by actual fulfillment time, I mean that when you book it just yesterday, most of those orders get fulfilled within the day or within every 10 hours. So that fulfillment actually happens and then the customers receive their orders within a reasonable time,” he added.
Renner highlighted LOCAD’s communication and control tower system, which allows them to quickly respond to requests and facilitate a streamlined fulfillment process.
“It’s like you have something like a perfect integration with your store online that perfectly syncs and then there’s also a way to look at it via a dashboard,” he said.
With sales looking exceptionally good, Lyger is poised to venture into other Southeast Asian countries soon, similar to the path taken by LOCAD, which operates in the Philippines, Singapore, Hong Kong, Thailand, and Australia.
