GrabFood, the leading food delivery platform in Southeast Asia and in the Philippines, celebrates its first anniversary in the Philippines by recognizing the most successful Filipinos on its platform.
GrabFood recently gathered its partners in Metro Manila for its first Golden Lunch Box Awards, a recognition given to the consumers, merchant-partners and delivery-partners with the most outstanding performance and breakthrough growth.
GrabFood was officially launched in November 2018. Today, GrabFood has the widest selection of restaurants and largest operational footprint in the country with 35 locations and dedicated pool of delivery partners nationwide.
It is a major partner of McDonald’s, KFC, Pizza Hut, BonChon, The Max’s Group, and almost every major quick service restaurant brand in the country. It is also the only accredited end-to-end food delivery partner of the Jollibee Foods Corp. and a trusted partner in the growth of small and medium enterprises like Jollijeeps.
The impact it has since created in the community of consumers, delivery-partners and merchant-partners has inspired GrabFood to invest in elevating the lives of more Filipinos beyond the 40,000 micro-entrepreneurs it has already served.
GrabFood effectively improves livelihood by creating more income opportunities that shape the future of the food industry in the Philippines in an increasingly digital age, and ensuring that merchants, even smaller players like Jollijeeps, are able to tap into and grow in this new digital food economy.
Fueled by strong growth in 2019, GrabFood aims to continue its growth trajectory and in 2020, expand its operational footprint to at least 10 more cities in the Philippines and accelerate the growth of its partners through new services and innovative F&B solutions in an increasingly digital age.
GrabFood also marks another business milestone as the most often used food delivery platform in the Philippines, a position it has held for ten consecutive months from December 2018 to September 2019. In a market survey conducted by a global market research firm Kantar in the third quarter of 2019, 76 percent of Filipino consumers said that GrabFood is their most often used food delivery platform.
GrabFood believes that growth is a shared benefit of the digital economy, therefore putting focus on helping its partners succeed through rapid expansion, incremental revenue and massive consumer reach via the GrabFood online storefront.
“At Grab, we recognize that success is not measured by numbers alone, but by the impact it has brought to the lives of our fellow Filipinos,” said EJ Dela Vega, GrabFood Philippines head. “That is why we are celebrating GrabFood’s first anniversary by celebrating the success of our consumers, delivery-partners and merchant-partners. At the end of the day, we are fueled by our mission to elevate the lives of Filipinos and empower them to grow with Grab,” said Dela Vega.