Amway Philippines launches its first energy drink under its sports and nutrition brand XS.
Created in Laguna Beach in 2001, XS represents the effortless California coast lifestyle. “It’s about getting that extra kick to go out and ‘Experience More’ every day: on the trail, in their communities, and in their business,” said XS co-founder Scott Coon.
Amway acquired XS in 2015 as a $150 million investment. It has since grown to a $400 million value across 56 markets.
Each 250ml can of XS Energy Drink contains zero sugar and only 10 calories per serving. It contains 50mg of caffeine, six B vitamins, L-Carnitine, L-Glutamine, and Taurine.
This lightly carbonated drink comes in two natural flavors: Cranberry Grape and Citrus.
Amway Philippines said it was the first exclusively sugar-free drink brand sold globally.
“With XS, Amway competes with and raises the bar on the staples found in every Millennial’s bag,” said Amway Philippines country manager Leni Olmedo.
XS Energy Drink is now available in the country until supplies last. Its products are sold exclusively through a network of Amway Business Owners worldwide. Call #26929 to locate an ABO.
