Kapuso talent Rocco Nacino and Kapamilya actress Miles Ocampo are the stars of TBA Studios’ Write About Love, a romantic-comedy about characters who are struggling to write a romance film.
In the story, Rocco plays a “veteran” writer who teams up with a newbie (Miles) to create the perfect romantic movie.
“But they have clashing views,” Rocco told Manila Standard in an interview. “We must work together to create a love story. However, our personalities, views, and styles make things difficult for us.”
Though the film’s main premise revolves around the romance that blossoms between the lead cast, Rocco said that the project is a perfect tribute for writers, the unsung heroes of every story that comes alive on the small and big screens.
“When we watch a good movie, we always ask ourselves, ‘How did they do it? How did they think of that? How were they able to weave the story like that?’ That’s what the movie wanted to answer. The movie shows how it’s done,” shared Rocco.
On working with a much younger female costar who’s apparently from a different network, the 32-year-old actor had nothing but good words for Miles especially on how she was on the set.
“We have a good working relationship. I manage to keep up with her despite the age difference. And she’s a pro, we didn’t encounter any problem because she’s very cooperative like everyone on the set,” he said.
“ I think this is a good opportunity for all artists, not just for me. Excited ako sa proyekto na pagtutulung-tulungan ng mga artist from both networks to make quality films. That’s the goal of TBA kaya laging successful ‘yung mga film nila because they produce more quality films that touch the hearts of people through storytelling,” he added.
The film also stars Yeng Constantino and Joem Bascon as the characters of Mile sand Rocco’s project.
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TBA Studios signs film marketing deal with celebrity PR firm
TBA Studios, a leading commercial film outfit in the Philippines and producers of critically-acclaimed films Heneral Luna, Goyo and Birdshot, has signed leading Entertainment and Celebrity PR firm Publicity Asia to head all marketing activations and campaigns.
The agency is set to lead both terrestrial and worldwide branding, marketing and communications for TBA Studios leading to its brand build up as a “premiere commercial film company in the Philippines committed to producing high-caliber and relevant films that resonates not just to its primary Filipino audience but also to a wider, global market.”
Part of the deal includes the development and execution of data-driven, creative campaigns to solidify TBA Studios’ reputation of producing high quality films that offer Filipino audiences the alternative from traditional selections, increasing its fan base, working on studio branding and staying current on the OTT and user acquisition landscape, growth trends, best practices, and competitor strategies to serve as the subject matter expert on growth and business development.
Publicity Asia was previously contracted to Sony Pictures Entertainment Network in Singapore for a decade handling the PR of SPE channels AXN and ANIMAX from 2004 to 2014.
The agency is also known for pioneering the trend of bringing in foreign celebrities to Manila and signing them for lucrative deals and projects and has worked with top tier agencies CAA, WME and ICM.
In a statement on the deal, Publicity Asia Founder and Lead Strategist Joyce A. Ramirez took the opportunity to thank TBA Studio Heads Eduardo Rocha, Vincent Nebrida, and Fernando Ortigas for giving the agency the opportunity to help champion the award-winning film outfit.
“I am thrilled and honored to work and learn alongside industry legends whom I admire and respect,” said Ramirez. “Ed Rocha (Buchi Boy Entertainment) in particular have been a steadfast supporter and believer of my body of work and discipline since we first worked together in the film Bonifacio in 2014.”
Publicity Asia is also the lead PR agency of TV5 Network. Under CEO Jane Jimenez Basas, Ramirez led the worldwide promo of Cignal Entertainment’s “Ang Babaeng Allergic Sa WiFi” on Netflix. To date, the agency has represented the works of some of the Philippines’ top film directors including Brillante Mendoza, Erik Matti, and Jun Robles Lana.
Publicity Asia is also an active supporter of the Film Development Council of the Philippines under Chairman Liza Diño Seguerra.
